Essay On Madam Cj Walker

1100 Words3 Pages

Background Known today as Madam CJ Walker that was not the name she was given on December 23, 1867. Sarah was orphaned at the young age of seven and was able to survive by working in the cotton fields of Delta and Mississippi. In an attempt to escape abuse from her sisters, (Louvenia sisters name) husband she married at the age of 14 (married Moses McWilliams). She has one daughter names Lelia, currently known as A'Lelia Walker.

Creation During the 1890's Walker suffered from a scalp ailment that caused her to lose most of her hair. To solve this problem Walker experimented with homemade remedies, including those made by Annie Malone (another black woman entrepreneur) who in 1905 Walker was a sales representative for. In 1905, Walker moved to Denver and married her third husband, Charles Joseph Walker; this is where she changed her name to Madam CJ Walker. After changing her name, she founded her own business and began selling "Madam Walker's Wonderful Hair Grower" which was a scalp conditioning and healing formula. Walker claims that the recipe to this formula came to her in a dream.

Promotion Madam CJ Walker traveled a year and a half to promote her product through the heavily populated black South and Southeast going door to door. Unlike most door sales representatives today, Walker …show more content…

The city had become the country's largest inland manufacturing center because of its access to eight major railway systems. This would be an asset for mail-order business. This is where she built the famous Madame Walker Theatre, which included a hair and manicure salon, and also another training school. (Blueprint of beauty salon and picture of collage). In 1913, while Walker promoted her business to Central America and the Caribbean her daughter A' Lelia moved into a new Harlem Townhouse and Walker salon designed by a black architect Vertner

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