Macy's Research Paper

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Now, let’s think about what is Macy’s missing at this moment?
A brand that can satisfy younger generation’s need for fashion.
Overtime, Macy’s becomes a go to place for families’ holiday shopping, but not a place that younger generation will put in list. Young people have massive demands for everyday wearing. These demands from college and high school students are untapped sources for Macy’s.
Also, Macy’s is missing a brand that provides affordable high quality clothing for all genders. Going on social medias and different survey results online, you can easily find out and experience how tight the budgets college students have. Macy’s does an excellent job expending high-end products, but it needs a brand that is less expensive to attract customers with limited budgets. …show more content…

Peak is a clothing brand that carries a product line of affordable high quality outdoor wearing for all genders. It reaches an entire generation that Macy’s currently does not attract. We focus on the online market where students and younger generation spend more time on. Peak has its own website that customers can go to from the Macy’s website and also directly search on the internet. It is a user-friendly website that contains Peak’s brand stories, newest updated products, online customer services and an online fitting room function that customers can upload their pictures and have 2-D version of how they look in the clothes.
As I mentioned earlier, Peak’s primary target market will be all genders high school and college students age from 14-24. We have a series designs and marketing strategies to attract these groups to Macy’s. Peak’s secondary market will be young adult who just graduate from college. People in this period are easily ignored by market. They are under pressure of getting nice formal and casual outfits for their interviews, jobs and daily wearing within limited

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