“Ladies and gentlemen, rock and roll”, the opening phrased used announcing the first music video airing on MTV ( ) kicking off in 1981. Since the beginning, music has stood as one of many essential factors of international connectedness within MTV’s global brand. MTV makes use of this concept, and utilizes it by uniting youth and youth cultures abroad through shared global experience. The importance of music directly within its brand identity ( ); Over the years the MTV logo has been used to embody monumental iconic moments throughout history. After the announcement of the first music video announcement was presented, The televised moment displaying 1969 Apollo 11 flight landing on the moon, Neil Armstrong suddenly …show more content…
The company values balance within the employment and working lifestyles. MTV’s market mix is seen evident through these international operation linkage that allows the brand to have collaborative meeting that focuses on the interest of each region that MTV influences. The company acknowledges that it’s fan based is shifting to accounting for a predominantly younger viewership, the hiring of college students help benefit the viewer's’ affiliation within the work culture ( ). As television standing as MTV main source for communicating it’s product, the American TV channel, owned by the conglomerate company known as Viacom Media Networks, is an respectable distribution of broadcasting programs in response to the many local demands and culture variations that includes local dialect, native casting, and local musical hits ( …show more content…
MTV has transformed its music channel to one that possess more cultural significance ( ). In combination with these changes, and MTV’s long history within television broadcasting, MTV transformed its international image by including endorsements in the form of emulation ( ). The network examined viewers interest in the show and dedicated more time through programs with endorsements, which constant celebrity appearances from global rock, rappers, and pop icons ( ). The attribution serves as one of the greatest inclusion in terms of market global expansion; For instance, the first year viewership was measured, the 1994 MTV music awards attracted more than 300 millions viewers from the homes of more than 80 regions around the world ( ). During global and regional climacteric eras, MTV utilized its platform as a source of information and knowledge creating MTV News in 1987. When tragedy struck after intensive violence attacks occured in Paris, France in 2015, MTV help educate young viewers around the world by explaining the events that occured in a more sensible and comprehensible manner. MTV also interrupted television broadcasting to led a moment of silence allowing million abroad to pay their respects symbolizing the world's strive for universal peace
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
In assessing the impact and effect of popular cultural forms like MTV, it is important to acknowledge the extent to which, rather than having them imposed upon us, we may instead appropriate or assimilate parts, whilst choosing to reject or ignore the rest. This, of course, has the consumer or viewer acting (or perhaps more accurately interacting) as opposed to simply passively receiving (Philo par 16).Even though critics of MTV stand strongly against the passive consumer, th...
American attitudes and behaviors have shifted and swayed throughout the history of this great country. They are often influenced by things happening in not only our nation, but in the world. Things like world wars, economic upheaval, and even natural disasters. These ever changing shifts in how we view and respond to the world around us change us as a nation. Some of those changes are fleeting, some fade and we revert back to former ways, but one stands out from all the rest. One change, an explosion of our view of cultural norms, burst onto the scene and changed us in a deeper and more meaningful way than ever before. This change was caused by rock and’ roll music. It brought about such deep transformation to our societal views about family, sexuality, and race that even today we are “All Shook Up.”
Before examining media practices, let’s establish what the major news networks are and who owns them. As most Americans know, ownership of media outlets is largely centralized around 6 main networks or mergers. Since 2000 the “Big Six” conglomerates (as they are often referred to) account for ninety percent of all media ownership including television, radio, newspapers, internet, books, magazines, videos, wire services and photo agencies. (Adams) In 2001, America Online (AOL) and Time Warner merged to become the world’s largest media organization. AOL Time Warner accounts for twelve television companies including Warner Brothers, 29 cable operations companies across the globe including CNN and Time Warner Cable, 24 book brands, 35 magazines including Time and Fortune, 52 record labels, the Turner Entertainment Corporation which owns four professional sports teams, and provides AOL internet services to 27 million subscribers in fourteen countries. In addition, the conglomerate owns multiple theme parks and Warner Brothers stores in thirty countries across the globe. AOL Time Warner is chaired by Steve Case, with Gerald Levin as CEO and boasts 79,000 employees worldwide. AOL Time Warner’s multi-faceted conglomerate brings in $31.8 billion in revenues annually. (New Internationalist)
MTV single handedly created stars, who may never have gotten the chance without the advent of music video. A prime example of this is Madonna. I dare not infer Madonna is not talented, however it is her image more than her voice that sells albums. Throughout the years we have seen Madonna in all different stages. She constantly re-invents herself. From the material girl to the material mom, Madonna has perfected the use of music video and marketing. Without MTV she may never have attained the success she enjoys.
Rock ‘n’ roll and 20th Century Culture According to Philip Ennis, rock ‘n’ roll emerged from the convergence of social transformations which resulted from World War II (Ryan 927). Despite its pop culture origins, rock music is arguably one of the strongest cultural factors to develop in this century. Artists such as Lennon, McCartney and Dylan defined the emotions of a generation and, in the last decade, it as even been acknowledged by members of the establishment which it hoped to change as a major influence in the country. In order to understand how rock went from a sign of rebellion to a cultural icon, it is necessary to understand where it came from.
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
The sample for this analysis included current and popular hip-hop and country music videos. This specific sample was drawn from Vevo’s most viewed videos in the categories of Hip-Hop/Rap and Country. Choosing some of the most viewed music videos of 2013 created a repre...
Elvis was like no other entertainer in the world. The talented man’s success and music will live on as some of the best in history. Elvis inspired a generation and overall transformed the way we see and listen to music today. John Lennon’s son, John Lennon Jr., even states, “Before Elvis, there was nothing” (Klein 291). However, without the help of The Ed Sullivan Show, Elvis’ influence would not have been able to spread across the nation. Television still has that impact in today’s society. One learns of new artists and up and coming celebrities through the world of social and mass media. Today’s generation relies on the power of mass and social media to express their opinions, thoughts and creativity. Without it, this world would be stuck in a non-innovated and non-expressive culture.
January 6, 1973, famous anthropologist Margaret Mead published an essay in TV Guide in which she addressed her view of PBS’s series “An American Family.” This series was groundbreaking during that time because is followed the Loud’s, a California family who were neither actors nor public figures just average middle-class family, which was unheard of at the time. The Louds were filmed for seven months and the product was twelve one-hour episodes which showed everything from the monotony of their everyday life to the corrosion of Bill and Pat Loud’s marriage. Meade called this series “a new kind of art form” and marveled at the shows ability to show the drama and entertainment value of the average human condition. Forty years later, as Meade had predicted, reality based television and films have become more understood, respected and prevalent in our modern culture. Extreme success stories of documentaries such as Justin Bieber’s 2011 “Never Say Never” and countless reality shows indicates that a celebrity’s presence , musicians particularly, on reality media channels can change audience’s perceptions, promote new material and help them to stay relevant in the public eye. These “reality” documentaries and TV shows present the audience with carefully edited material that conveys only a fraction of that individual’s personality and character yet has profound effects audience perception and acceptance. The British boy band One Direction is a prime example of how using the model of framing in reality television shows and documentaries effectively promotes projects, molds the opinions of audiences, allows artist to appear more open and relatable and leads to extreme monetary success.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
“I’m a golden god,” Russell Hammond shouts from a roof top as he is about to jump off into a pool from a bad acid trip. The iconic rock-n-roll scene of inflated egos and strung out rock stars. However, this is a rare occurrence in Almost Famous. It is a story of a boy, William Miller (Patrick Fugit), becoming a man while learning about the rock-n-roll culture with his only true friend, his tape recorder. William, age fifteen, is traveling with the band Stillwater to interview them for a Rolling Stone article, along the way he has many interesting experiences. Some of these including letting all the groupies stay in his room, almost crashing on an airplane with the band, and falling in love with the illustrious Penny Lane.
Why MTV decided to change its content from music video to reality shows? Let’s analyze some important facts to see how this transition happened. In early 1980s, the music culture was booming and artists like Michael Jackson, the Police, Prince and Madonna were producing music videos which aimed to entice the audience and keep them glued to the television. For example, ‘Thriller’ by Michael Jackson, with its phenomenal movie-style video created a hysteria among the audience and the fans would stay tuned for hours to MTV to watch the music video on the television.
When the documentary was produced, media exposure was limited to private and expensive mediums such as television, movies and radio. These outlets were plagued with marketing agendas designed to sell products under the guise of authentic music and entertainment. Formerly non-existent cultural archetypes such as the boy band, pop diva, and gothic artist were created and promoted by corporations with the intent to profit from their fame. This systematic fabrication of teenage culture was achieved through the monopolization of popular media by people and companies with money. This created a narrow and one-dimensional mainstream cultural media, limiting the prefere...
Inevitably we have found significant evidence of Western (particularly US) media influences. More specific examples include Pan-Latin American television networks include the US-based CNN en Espanol, Univision, and MundoVision, as well as Spain’s Canal 24 Horas. Some part of their media is a commercial media market which is controlled by a small number of wealthy individuals (e.g. Mexican media Remigio Angel Gonzalalez’ Albavision encompasses 26 TV stations and 82 radio stations, and includes La Red (Chile), ATV (Peru), SNT (Paraguay) and Canal 9