Longganisa Case Study

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Longganisa it is one of the delicacies in the Philippines that has been adapted from Spain. It is a sausage and like a chorizo. In the Philippines there are kinds of longganisa from different towns, there are sweet or salty flavor. The longganisa can be made from different meat like pork, chicken or beef. The towns in the Philippines that produces longganisa are Vigan, Tuguegarao, Alaminos, Calumpit, Cebu, Cabanatuan, Bacolod, Guinobatan, and Lucban. Longganisa was always partnered with fried rice, and egg which is called longsilog. Longsilog was traditionally a breakfast meal in the country and the other silog also. Our group came up with an idea that we will use longganisa as a substitute ground meat for meals like spaghetti, tacos, shawarma and etc. Instead of making it partnered with rice only. We also think that if it’s going to be partnered with rice there will be some twist. If it’s a rice meal the longganisa will have different flavors like adobo flavor, barbecue flavor, hot and spicy, and etc. We chose Lucban Longganisa to be used for the ideas we’ve made. Lucban Longganisa …show more content…

It will lessen the satiety of the customers. The target market of our group are students, employees, customers that wants to try something new, people who loves Filipino delicacies, people who loves longganisa, and tourists. The customer may be broad if we think about it and that’s why we just choose Metro Manila for the place to implement our idea. The target customers will be satisfied by our products because it will be worth it. Our products are delicious and authentic that customers won’t regret having our product. There is connection between the customers and the entrepreneurs, that is they both want something new and to support the delicacies of our country. As the distribution of product the group use direct selling and they have a place that customers can dine in and

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