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Planning strategic marketing for non profit organizations
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Live on Grades is a non-profit organization that supports undergraduate students complete their degree. Live on Grades encourages students to reduce their working hours (if any) and study harder to obtain higher grades. Students may be eligible to apply and get rewarded if they earn top grades such as A or A+. All processing including eligibility verification, application forms, and compensation requests are automated using Live on Grade’s website. The goal of Live on Grade is to keep students in school for better future, a society with higher education, and a community with less crime (Wise, 2013).
2. Briefly discuss product, price, place, promotion, and people.
According to Neil Broden, a professor of advertising at Harvard Business School, building products or services for a business is similar to baking a cake! It takes some ingredients to make a cake, and in a business, the ingredients to make products are the 5P’s. (https://knowhownonprofit.org/campaigns/brand/marketing-1/marketingmix).
Product: Live on Grade, as a non-profit, does not produce a tangible product, it instead delivers financial assistance to students in need who are willing to work harder to obtain higher grades. Live on Grades solicits donors for help with either cash, monthly donation, or any other mean of
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The organization is new with fresh ideas. It uses the latest technology and web-based CRM to keep in touch with the donors and the beneficiaries (students). The website allows customers to donate securely online 24 hours a day. The organization also has weaknesses! As a new organization, customer awareness is a real problem and needs to be addressed accordingly. Also, funds are very limited and there are insufficient funds for broad advertising. Lack of experience is another weakness that Live on Grades may have problems with. Another weakness of Live on Grades is that other competitors doing similar business but with longer
Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,
However, the grade scale convey to students that grades have consequences, open doors to opportunity, and alleviates perturbation. As a result, colleges’ academic progress will promote a higher graduation status. Overall, students are able to receive and apply for a variety of scholarships by their multiple levels of achievement. Only grade scale can produce success.
Nonprofits are dealing with many risks that seemed especially significant. For example, Nonprofits might encounter fiscal risk caused by the difficulty of finding enough resources and funds to subsidize their mission and objectives. Throughout history, fiscal distress has been a way of life for the nonprofit sector as many nonprofits are competing to access the needed resources and raising money to fund their activities. Nonprofits also might encounter the risk of losing market shares due to the uneven opportunity in accessing resources required to establish new facilities or new programs and services in response to the rapid surges in demand. Accordingly, nonprofits are required to maintain effectiveness
Who does not want a better life with better income, without any monetary problems? that is what for profit schools are selling. A flexible affordable and convenient college education. The commercials for the for profit schools are instant hit. Westwood College commercial for the better life, using a example of roadkill detective to attract his kind of audience. It also impress the other non college degree holder to gear up and get the college degree. The commercial are using “salespeak.” Salespeak touches nearly every area of life, its infinite tones and painstaking imaginary appear in the endless variety of the forms.[Roy Fox 54-68] One can easily related to the ad because of the real life experiences are shown as a hope of the better future. They motivate audience to get a college degree and have a netter future. The commercials are persuasive and using dramatic and systematic approach in targeting the audience. The commercial are proving the need of college degree without being super cheesy.
In a recent five-year study researchers have found that the “4 P’s” undercut the B2B marketers. The author states, “The “4 P’s” causes the marketing team to stress about product technology and quality even though these are no longer differentiators but are simply the cost of entry. It underemphasizes the need to build a robust case for the superior value of their solutions. And it distracts them from leveraging their advantage as a trusted source of diagnostics, advice, and problem solving.”. This new method is more customer focused because if they have a good overall experience with your company, it is more likely they stay with your company (Ettenson, Conrado, & Knowles,
Philanthropy plays a huge part in the success of Best Buy Co., Inc. During 1994, The Best Buy Children's Foundation was founded (FAQ). The foundation offers support to communities by way of contributions to several organizations found nationwide. This support strengthens communities by integrating interactive technology into everyday experiences. All of the programs funded by the Best Buy Children’s Foundation are easily accessible to students. These programs also provide social services and disaster relief support in connection with non-profit organizations like the Red Cross and United Way. They also offer and support community volunteerism. Best Buy Children's Foundation also has a scholarship, which offers scholarships to students who have exceptional academic achievement and outstanding community service. Annually more than $2 million in scholarships are granted to over 1,300 students. The scholarships are evenly disbursed in each U.S. Congressional District and the District of Columbia. Three students who will be ...
In today’s society we feel the need to be graded in order to learn. The topic of the grading system has sparked three essays, by three different authors, about the pros and cons of the grading system. First, Jerry Farber, professor at University of California at San Diego, wrote A Young Person’s Guide to the Grading System (333). Next is Steven Vogel, professor at Denison University, who wrote Grades and Money (337). The last two authors in this compilation are Stephen Goode and Timothy W. Maier. They both are journalists for Insight on the News. While each of these authors have their own point of view on the grading system, all three essays talk about how being graded affects learning.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
When creating a marketing mix for a product, the company needs to look at the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When considering the 4 P’s of the GoPro, it is clear that the company’s success has been due in large to such great marketing.” (Suki Chan, 2013)[1].
When students arrive at university, professors expect them to understand the material to an exceptional standard. The problem is that grade inflation is occurring more regularly in secondary schools and universities across the country and when these students’ marks are sent to universities or colleges, the student may be given multiple scholarships for something that he/she should not have earned. Grade inflation is conceived between both students and teachers, meaning that the students are given higher grades when they have inadequate learning, reading, and verbal skills, while the teachers do not have to grade as many papers as they should in the real curriculum. There have been multiple examinations that have confirmed that grade inflation is very real and still occurs today. Students seem to think that they do not need to put forth much effort in school to do well and grade inflation encourages this thought.
Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization.
Requiring students to live in university-approved housing has several benefits. For instance, living in a dorm-like environment has positive effects on student’s academic performance. Students that live on-campus have higher levels of “engagement” in university activities, and as a result have higher grade point averages, and a greater appreciation of their college experience (LaNasa, Olson, & Alleman, 2007). This is particularly true with freshmen. First year students that participate in “First-Year Experience” programs are more likely to remain at the university, and have higher grade point averages. These programs have stronger results for students who both particpate in these programs, and live on campus (Jamel, 2009). These programs are comprised of courses which familarize students with a colledge education, equip them with skills to make the most of that education, fortifies the university-student relationship, encorages participation in activies outside the class room, and improves student responsibilitity (Jamel, 2009, p. 378...
For instance, for some students, the transition from high school to college can be extremely challenging. Starting a new school that is bigger with innumerable, unfamiliar faces can be quite intimidating for some. Also, the high work load and fast paced environment can be an unexpected challenge that makes it almost impossible for new students to stay on top of their assignments. In addition, numerous students desire to experience the fun and exhilarating side of college life, like going to parties and social events, but prioritizing their social life over their school assignments can cost them dearly. Furthermore, when having a good time becomes a priority over school work, it shows in their grades. Over time, this can cause a significant amount of stress that contributes to the student dropping
In order for this system to work the best students with A’s will need to receive sixty percent of the total money spent by students bad grades an...
life. This is an idea that many college students (not just undeclared students, by the way) do