Little Red Riding Hood Compare And Contrast

The Little Red Riding Hood is a well known folktale in children’s literature, depicting an adventure in the woods of the main character of a girl --Little Red Riding Hood. Her mother sends her to her grandmother’s home to deliver goodies; but in the end, the Wolf swallows her. The protagonist in this tale is also used in a GHD ad, a company who sells hair products for women. Therefore, text A and text B contain two different contexts, purpose, and target audience. The context of text A and text B is quite different from each other. For example, the original folktale of Little Red Riding Hood is written by Charles Perrault, and it depicts an adventure in the forest of a young girl and a big bad wolf. Text B is an ad by the Good Hair Day company, and this company is known to sell hair products, and the GHD logo on the bottom right corner supports this. Along with the logo, there is a phrase on the bottom left corner which says “available in the finest salons”, also supporting the that fact, since

In the story, Little Red Riding Hood is classical, since it uses words like “bobbin” and “grandmother” are used. From this, it is obvious that the story is written in an old era, because these words were common back then. However, in this time period, “grandma” replaces “grandmother” and a lock replaces “bobbin”. Furthermore, another difference consists in the target audience of both texts, where the ad targets females in their mid or early twenties, and the story targets little children twelve and below. The short story is appealing to children by diction and repetition, but the ad focuses on the appearance of the user of the hair product. The diction of “once upon a time” appeals to little children and makes them want to listen to the message of the story and also the repetition of “Grandmother, what big…”. However, in the ad, LLRH wears black leather boots and gloves and has makeup on her