Kraft Foods Memo

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Recommended: Importance of communication in crisis

Statement of Purpose This memo aims to focus on the impending problem that our company is facing regarding the existence of the genetically modified corn on Taco Bell- labeled taco shells by Kraft Foods Inc. With this in mind, the parties involved in this dispute will be emphasized and the possible methods to mitigate this unfortunate happening will also be discussed. Background At the present time, the group “Friends of the Earth” had investigated 23 leading corn-based foods, including the Taco Bell Home Originals that was sold by Kraft. Markedly, their results showed that the mentioned product contained “Cry9C”, a plant pesticide that was not deemed fit for human consumption. Consequently, the “Friends of the Earth” will publish their …show more content…

Discussion This dilemma had presented several negative effects to our company as enumerated below: • The regular customers of the Taco Bell restaurant will be diminished because our patrons would deduce that the taco shells and other foods such as the burritos, gordita and quesadilla, which are served in our restaurants, consist of genetically- modified organisms just like with what the Kraft foods …show more content…

Accordingly, they arrived at these decisions that were enumerated and described below: (1) Establish the communications infrastructure necessary to de-escalate the situation • You, as the Public Relations Director of the Taco Bell Company, should hold a press conference immediately to clarify the issue. To put it differently, you will inform the public that the products that are being sold at Taco Bell restaurants do not contain any type of GMO. Furthermore, an emphasis must be put to the fact that Kraft Foods has a separate manufacturing plant that creates taco shells. • In addition, you must communicate as soon as possible to the key executives of Taco Bell Company and Kraft foods in order to mitigate potential damages to these organizations. • Moreover, Aventis, the developer of StarLink must also be contacted for the purpose of any substantial information regarding the genetically- modified strain of corn. (2) Reach out to the Franchise Management Advisory Council

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