Kidfresh Foods: Strengths And Weaknesses

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Recommended: Benefits of organic food in human health

Our company KidFresh meals is introducing a great product that kids can enjoy and parents can finally be at ease with the quality of food their child is eating. We offer great meal choices with great taste kids will love and the most exciting part is the wholesome, natural ingredients that make this meal so special. Our KidFresh meals have no artificial ingredients, flavors, colors or preservatives. This is product that is going to help parents that struggling with their kids to eat their vegetables during meal time. Also our affordable meals will make it easy on those low income families that most of time can only afford fast food because is much cheaper. The magic behind these fascinating meals are the hidden veggies in our fun and great tasting food eliminating the headaches and battles of during meal or snack time. At KidFresh we want to offer the best nutrition possible for every kid and because we are parents ourselves and we know how hard it is to create a healthy eating habits for our kids. …show more content…

Following the initial objective we would like to accomplish 3% market share in the state of New York after 3 years.
a) Situation Analysis
In a society where obesity is at a high rate and the food kids are not as nutritious and sometimes scary because we are not sure what are the ingredients. When we started with our concept store in New York we offered organic kids frozen food and some of them were being freshly prepared in our kitchen. The concept that KidFresh was bringing was to getting the attention of the media and many people around the world. The idea of offering good

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