Kayon Dog Collar Swot Analysis

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SWOT ANALYSIS Boonen and Kurtz(1998)define SWOT analysis as ‘a form of strategic analysis that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future and success of a business’. Rufus & Coco has conducted a SWOT analysis on the company and the new product ‘KYON dog collar’. Several key points have been identified through the analysis which have been explained below . Strengths • KYON’s unique technology consisting features of GPS tracker,voice recorder and mobile phone apps is the product’s major strength (KYONtracker.com,2016) . • KYON is designed and produced for pet owners and is a completely customer focused product with different sizes according to dog breeds. • …show more content…

• Rufus & Coco have a huge pet product range located all over Australia .( Rufus & Coco,2016) Weakness • According to dogsupplies(2016), the average cost of dog collars and leashes range from $10-$30.Priced at $249 , KYON is quite expensive and is a major weakness for the product. • Electronic appliance for pets are not perceived as healthy by people . • Rufus & Coco are not known for producing electronic appliances and with KYON dog collar , they are stepping into a new business area with very little experience. • Manufacturing an electric product Rufus & Coco would need to raise and acquire capital and also recruit workers and expertise in that field. Opportunity • KYON can be further developed with more features and also for other pets apart from dogs

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