For Alec, the team developed an advertisement theme to showcase safety because the vehicle’s main attributes are safety, quality, durability, and reliability. These characteristics make the vehicle favorable among (2E) Economy/Family and (1E) Economy who have basic transportation needs for having families (please see appendix for further details on the customer segment). They seek a vehicle that will have both cargo-carrying capabilities as well as people carrying capabilities. Given that the vehicle’s features are superior in comparison with its major competitor in terms of horsepower and size, we spent on promotions by increasing from $20 Million in Period 0 and 1 to $25 Million in 2, then to a $30 million in Period 3 to showcase Alec’s attributes …show more content…
We increased its size to 38 to make it more appealing to the family sector. The vehicle’s style was also improved from a 1 to a 2 in its style to try to capture the singles segment. An investment of additional $10 million was made in period 2 in promotion to improve our sales in dealerships. Finally, to ensure information about the Alfa upgrades was accurate, we also invested $10 million on training. From the beginning, Alfa’s major target segment was people with families that prioritize safety, quality and price (see appendix for further details on the customer segment). The rationale behind conducting the upgrades were to increase the Alfa’s potential customer pool by attracting singles who highly favor a vehicle’s style. This decision positively impacted the Alfa’s sales on the family segment by causing an increment of 20% from period 0 to period 4. Also, the sales indicate an upward trend, which reflects the acceptance of the upgrade. However, the vehicle did not attract the singles market despite the styling upgrade. Please refer to the appendix, for additional information on the outcomes of investments on training and promotions. The upgrade on Period 1 also caused an increment of 4% of the vehicle variable costs which reduced its contribution margin per car from 34.9% to 30.6% while remaining within the acceptable contribution percentage. Thus, our firm did not increase the price of the Alfa to align with the interest of our family segment. Please refer to appendix for additional information on
Julius Caesar was a very influential figure in Roman history. Many features of the Roman Empire came from his reign as dictator. But what, specifically, were some of those great achievements? In this research paper, I will explain Julius Caesar’s youth, the Roman Republic before Caesar came to power, the Roman government before Caesar became dictator-for-life, the effects of Julius Caesar, the reasons for his assassination, and what affects there were when the public learned about his assassination.
Julius was born from Aurelia and Gaius Julius Caesar. His family had nobility status, although they were neither rich nor influential in the time period. Caesar was made military tribune before 70 B.C. and was quaestor in Farther Spain in 69 B.C. he helped Pompey to obtain the supreme command for the war in the East. As a general, Caesar was the best Rome had ever seen. He returned to Rome in 68 B.C. and in Pompey's absence was becoming the recognized head of the popular party. His love of Marius and Cinna made him popular with the people, but earned him the hatred of the senate. In Dec. 63 B.C. Caesar advocated mercy for Catiline and the conspirators, thereby increasing the enmity of the senatorial party and its leaders, Cato the Younger and Quintus Lutatius Catulus.
Rome was one of the greatest empires of all time. It had it’ s up and times though but starting in 46 b.c. Julius Ceasar led Rome and brought them into one of the most prosperous times in their history. Caesar’s military excellence brought more power and land that led to increase in size and strength of Rome. His leadership helped the prosperity and stability in Rome. Julius Ceasar was a natural born leader. His military expertise and social and political reforms led him to become one of Rome’s greatest rulers.
One of the grandest dominions in all of the world was once ruled by a man whose name is Julius Caesar. His decisions impacted the structure of government throughout Rome’s lifespan. Caesar shaped the Republic of Rome on his own, and would conquer much of Europe in his time. Caesar’s life was influenced mainly by war and hate, which would also lead to the end of his own life. Julius Caesar would enter history as one of the most impinging rulers in all of Europe and the world.
Julius Caesar was the dictator of Rome in his prime. Some say his journey to the top was paved in corruption, other claimed he was a man of the people. His enemies knew to fear him for his ruthlessness. His followers adored him because everything that he had succeeded in was done for them. Unfortunately, his betrayal transpired by his senators who felt he had grown too powerful and stabbed him to death. However, Julius Caesar’s connection to the political world, his innate ability as an army general, and his desire to advocate for the rights of his people made him a great leader.
The Art of Manipulation For many years in human history, manipulation has been a very useful, narcissistic, and successful tool for vicious types of people. Manipulation is one of the many skills people use in order to ruse people into doing whatever they desire. In the play The Tragedy of Julius Caesar, written by William Shakespeare, the tragedy shows how his characters manipulate other individuals to influence them for their own aspires and intentions. Manipulation is used heavily throughout this tragedy for character benefits, especially when Cassius manipulates Brutus. Cassius desperately attempts to persuade Brutus and other senators to coalesce the conspiracy.
He came, he saw, and he conquered all who stood in his way of making Rome the greatest and most powerful nation in the world. It’s said that he never lost a war (Gaius Julius Caesar). His people loved him and because of this, they would do whatever he commanded of them. He destroyed Pompey in the Civil War and desolated the Gauls in the Gallic War. He made the Romans strong with his amazing ability to lead. He has an every lasting legacy on the world. Many great military leaders follow in his footsteps, trying to be even a fraction as good as him. But few come close (KGB99).
Perhaps the CAR could be initially launched in a small selected test market, stressing the dialogue with the customers about the value of the product and service. Afterwards, target pricing in pace with to the company’s strategic objective of a deft market penetration can beacon engineers to rebalance the technological features of the CAR. This also accommodates better for investors’ expectations of a fixed return. Moreover, it allows AUDI’s management to concert its pricing strategy and counteract unforeseen changes in the all too sensitive demand, as the link between customer value perception and product’s cost becomes alive. After all, relying solely on a forecast is not advised, as it cannot possibly capture all the dynamics of a fairly unknown market for a project which needs to age in the years to come.
“Veni, vidi, vici” (I came, I saw, I conquered) (Source1). This Julius Caesar quote can be used to describe his rise to power in the Roman Republic and destruction of it in the process. Caesar was an extremely influential, yet controversial figure in Rome’s history. He had all the power any Roman could dream of but he abused it. Julius Caesar was a destroyer of the Roman Republic because his arrogance made the government benefit only him, his ruthlessness endangered others, and he undermined the authority of the Roman Senate.
The motif of ambition runs continuously throughout Julius Caesar, written by William Shakespeare, which originates in Ancient Rome and highlights the power struggles, politics and deceit of those vying for power. Ambition leads many of the characters such as Caesar, Cassius, and Brutus to a fate different from what they expected. The play revolves around Caesar, his ascent to power and his eventual loss of everything. Although ambition may lead these public officials to power, it is the same ambition that will be their downfall, ultimately resulting in the death of Julius Caesar, Cassius, and Brutus.
Honor and power is what drives the conspirators to assassinate Julius Caesar in William Shakespeare's play Julius Caesar. Caesar is now the single leader of Rome, and members of the Senate have concerns that he will abuse his sole power. Therefore, they plot and accomplish the assassination of Caesar in an attempt to rebuild the balance of Rome. Rome falls into chaos with an unknown future with no central leader for the people to follow. In Act I, Scene 2, Cassius, a member of the Senate, explains to his friend, Brutus, that Caesar is not the god he makes himself out to be. Instead, he argues both he and Brutus are equal to Caesar and are just as deserving of the throne. Cassius’ speech to Brutus diminishes Caesar’s godly demeanor through
In 2000, Kia continues to sell a wide range of vehicles. They target a wide range of needs by offering less expensive economic ...
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...
Ambition is defined as a strong desire to do or to achieve something, typically requiring determination and hard work. Some may look at this to as a bad thing or a good thing. Some may say that i moderation it is fine. For example, in Julius Caesar, Brutus kills Caesar for having too much ambition. A tragic fall is considered when the main character lets something less than what they are bring them down. When they let their flaw get to them and drive them towards their own demise. The reason people see this is a bad thing is because it can lead to making the person do bad things that will result in possibly dangerous consequences. The reason why some may think ambition is good is because sometimes it is the only thing motivating someone