John D. Rockefeller

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The United States has come to be known as a major world superpower throughout history. One of the main parts of America that has contributed to its renowned strength has been its economy. The United State’s economy has been growing ever since it began. Credit for its strength and progress in development can be attributed to the financial geniuses of their time. John D. Rockefeller became an economical giant during his time when he changed the face of business by developing ground-breaking new strategies to ensure financial success. Rockefeller dramatically changed the business field during The Gilded Age. He did so through the use of his social Darwinistic philosophy of capitalism, inclusion of vertical and horizontal integration, combination of both his business views and religious beliefs, his Standard Oil Company along with specific refinery processes. He founded the Standard Oil Company, one of the first types of businesses during its time. Although this company helped Rockefeller become known for his successful and competitive strategies, he did develop these strategies by himself with the use of his own beliefs and views. During John D. Rockefeller’s financial career in The Gilded Age, he used many cutthroat practices to ensure that local competitors would not challenge and he would have control over the market of oil with his Standard Oil Company. In order to make sure he controlled the oil market, he used what was known as horizontal integration. This name became the label for the process of eliminating any potential competition from the market that one wishes to succeed in. In order to establish a virtual monopoly over the oil market, Rockefeller used clever strategies to do so. John Rockefeller used “his firm's superi... ... middle of paper ... ...ican People. 3rd ed. Upper Saddle River: Prentice-Hall, 2002. Print. Jaros, Kurt. "The Men Who Built America: John D. Rockefeller's Faith." Values and Capitalism. American Enterprise Institute, 22 Apr. 2013. Web. 20 Jan. 2014. . "John D. Rockefeller." New World Encyclopedia. New World Encyclopedia, 5 Oct. 2011. Web. 1 Feb. 2014. . "The New Tycoons: John D. Rockefeller." US History. Independence Hall Association, 2010. Web. 1 Feb. 2014. . Roberts, Michael D. "Rockefeller and His Oil Empire." Northeast Ohio's Business Enthusiasts. Town Hall of Cleveland, July 2012. Web. 1 Feb. 2014. .

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