Italian Culture Vs American Culture Essay

The cultural environment is one of the most important and culture clash can often lead to failure of the business. We want to be sure that we have educated ourselves and our staff to handle any situation that may arise. The Italian culture rooted in a rich history, family, food, and religion. The Italian language is spoke by 93% of the population and about half speak a regional dialect, with English as a common secondary language ("Italy - Language, Culture, Customs and Etiquette," n.d.). The more modern north maintains a nuclear family living arrangement while the south holds on to the traditional with extended family living together ("Italy - Language, Culture, Customs and Etiquette," n.d.). The major religion is predominately Christian Roman Catholic, followed by Protestant, and Jewish communities with a growing Muslim immigrant community ("Italy - Language, Culture, Customs and Etiquette," n.d.). We must work to accommodate and integrate religious holiday and country specific observances that differ from our own. Holidays are observed very differently in Europe as a whole compared to the US, all major government as well as the majority of businesses are closed for holidays. According to Hofstede’s cultural dimensions Italy with a power distance score of 50 indicates employees from northern Italy will likely

Competition is welcome and should work to our advantage with the sales team. We will be working within a close proximity of our main competitor Ducati that is an Italian made machine. Our sales force must be able to differentiate our products, influence the customer with how much better our American machines are. Having friendly competition amongst our team can help benefit us as well. On the downside we must be vigilant for overly competitive team members or those who attempt to find a way to cheat the system and