Issues that Arise when Public Relation goes International

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International Public Relation is referred to as; communicating with the public from one nation to another, producing campaigns from one country to another. Globalization tells that what happens in one country can have a direct effect on people and organizations in another (Kent & Taylor, 2011). This essay talks about the different issues that arise when PR goes international. It talks about how international and intercultural are different or related to each other. Examples with the help of international or global companies. International Public Relation presents issues related to culture, social and economic factors. There are different models as studied by different PR scholars, the two main International PR models are the personal influence and the cultural interpreter model. When it comes to PR practitioners that are expected to develop contacts with important people then the personal influence model is applied and when PR practitioners are expected to understand local cultural practices for multinational companies than the cultural interpreter model is applied (Grunig, et al. 1995). There are certain conditions that influence International PR that are social and political. Taylor and Kent (2008) challenge the statement that citizen publics are the most important when it comes to PR, stating that in many developing countries, government is the most important public (Taylor and Kent 2008). Kent ant Taylor (2008) study on Bosnian PR seeks to explain international PR by extending general approach, which is based on the excellence theory of PR (Grunig et al., 2006) and suggesting a way to study and evaluate international PR practice with the help of normative approach. Kent and Taylor (2008) have stated that PR practitioners... ... middle of paper ... ...Relations 135-148. Zaharna, R.S. 2008. "Intercultural communications and international public relations: exploring parallels." Communications Quarterly 85. Edwards, Lee, and Caroline E. M. Hodges. Pulic Relation, Society and Culture. New York: Routledge, 2011. L’Etang, Jacquie. "Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication." American Behavioral Scientist, 2009: 607-626. Smith, Ronald D. Strategic Planning for Public Relations. Routledge, 2012. Olędzki, Jerzy. "Public relations without ethics will face the same fate as propaganda. Research reflections (Case study of PR associations in Poland)." Hatzios, Ada, and Ruthann W. Lariscy. "Perceptions of utility and importance of international public relations education among educators and practitioners." Journalism & Mass Communication Educator 63, no. 3 (2008): 241-258

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