Is TAYLOR SWIFF Ruining Football?

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IS TAYLOR SWIFT RUINING FOOTBALL? If you are a person who uses social media or watches the news to any extent, you have absolutely heard of the romance between Chiefs player Travis Kelce, and Singer/Songwriter Taylor Swift. Taylor and Travis kicked off their relationship in September 2023, when the NFL season had first started. She first appeared at a Chiefs game on September 24th and ever since then, many fans have been outraged at her attending the games. Throughout the season, the NFL has shown Taylor Swift multiple times during games and has used her songs while broadcasting. This begs whether Taylor Swift is ruining football. The answer is no, Taylor Swift is not ruining football, and there are multiple reasons: viewership and ticket sales have increased (specifically by women …show more content…

On October 1, the Kansas City Chiefs faced off against the New York Jets. This matchup was the second NFL game that Taylor attended. The viewership peaked at 29.2 million viewers and averaged 27 million during the match, making it the most-watched NFL game since Super Bowl 57. Regular season games attract an average of 17.9 million viewers, while regular season games with Taylor Swift have attracted almost 30 million viewers each. The Chiefs’ win over the Bills brought in 50 million viewers, making it the most watched divisional game in NFL history. Female viewership of the NFL has gone up by 53% in teenage girls, 24% in women aged 18-24, and 34% in women aged 35 or above. In a 24-hour window after Swift's appearance at the game, StubHub said ticket sales for Chiefs home games increased threefold compared to the days prior. The search for tickets has increased by 150% from last season, with Taylor Swift's presence bringing high percentages of women to games. These numbers show that the Chiefs are ultimately benefiting from Taylor supporting Travis at their

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