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The impact of mass media in advertising
The impact of mass media in advertising
Impact of advertising in mass media
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Investigation of the Spiderman 2 Trailer A trailer is an extremely important tool in making the film. It encapsulates two minutes of the film trying to convince the audience that that film is worth while watching using many techniques including the unique selling point. The unique selling point is a feature that is unique to that film. This can be the actor or actress that stars in the film or the subject of matter the film portrays or even the way the film is made. The trailer has more impact on the viewer than posters because it involves moving pictures and sound, this gives the viewer a feel of the film. The "Spiderman 2" trailer is altogether 1:27 seconds long this is enough time to catch the attention of the audience whilst not giving the plot away, also the studios have chosen to make the trailer of this length because it allows it to be more widely available, and this trailer can be found on the internet. If the trailer is widely available that would mean more people would view it therefore increasing the potential audience. The trailer starts of with the studio "Warner brothers" appearing. This is the studio that makes the film and raises the studio profile if the film is successful. Then a panoramic view of skyscrapers is shown. Toby Maguire voice over appears meanwhile twenty shots of Spiderman and the rest of the main cast appears in a period of twenty seconds this happens very quickly. There is intense sharp music inserted to add to the intensity and anticipation, the effect it has on the audience; makes the audience think it will we action packed with many more fights and special effects. This occurs because it immediately catches the audience attention with the shots of Spiderman on his web and the music adds to that. Then Toby Maguire says "I am Spiderman" this would definitely grab the audiences attention. Toby Maguire's voice is used because it is familiar to the audience. Subsequently the audience will see Spiderman ditching his suit and walking away in a long shot, this
Educational systems in America are impaired, and the very educators that are meant to teach are the one’s pulling it down. That is the apparent message that Davis Guggenheim attempts to convey in his documentary “Waiting for Superman”. He uses many strategies to get his message across. Some of these include cartoons, children, and those reformers that are attempting to pull the system out of the ditch that it has found its way into. He makes his point very well, and uses facts and figures correctly. He does leave out some of the opinions of the opposing views, but it does not take away from his point that the educational system in America is in need of repair.
The opening sequence is an important event in a Bond film. Ever since the second James Bond film, there has been an action sequence as an introduction to the main feature. These sequences invariably involve dangerous stunts, which are designed to act as eye candy. Since 1977 when Roger Moore skied off a cliff to
In 2013, the horror film The Conjuring first aired. The director of this and many other horror films such as Insidious is the talented James Wan. The main characters in this trailer are Patrick Wilson and Vera Farmiga, two well-known individuals in the horror film industry. This trailer is intended for an older audience who likes to be scared. It's not suitable for young children. When watching The Conjuring trailer, one would notice many examples of pathos. These examples included the eerie music, real pictures from the actual Warren family, word clips that come across the screen, and scary pop up scenes from the film. There are a few examples of logos and ethos that are present in the film as well. The visuals in this trailer successfully
How would mankind communicate to each other without names? Names are what describe people in terms of personality, traits, and association. That’s why names are immensely important and thus, used in films such as Bound, in order to create a deeper meaning in a character’s actions and personality. The film Bound is written and directed by The Wachowskis. The film is about two lesbians: ex-convict Corky, and lesbian prostitute Violet who is in a relationship with mob money-launderer Caesar but decides to escape from Caesar after meeting Corky for she fell in love with her the moment she sow her in the elevator. So Violet wants to leave Caesar for Corky, but that’s not all. She and Corky come up with a strategy to steal two million dollars from the mob and blame it on Caesar. "Your name defines you," says Gregg Steiner, a Los Angeles talent manager (Parenting). In the film Bound, characters’ names have a lot of significance in which some have more connotations than others. Each character’s name holds symbolic meaning to the character’s role in the film and this is very apparent among Corky, Violet, and Caesar as well as the supporting casts: Gino and Johnny Marzzone.
...ition): Elijah Wood, Ian McKellen, Liv Tyler, Viggo Mortensen, Sean Astin, Cate Blanchett, John Rhys-Davies, Bernard Hill, Christopher Lee, Billy Boyd, Dominic Monaghan, Orlando Bloom, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban, Andy Serkis, Peter Jackson, Barrie M. Osborne: Movies & TV. Web. 31 Mar. 2012. .
In Davis Guggenheim’s documentary Waiting for Superman, he exposes mainly a one-sided argument against teachers unions, by stating the unions are a “menace and an impediment to reform.” His documentary explores the tragic ways in which the American public education system is failing the nation's children, and explores the roles that charter schools and education reformers could play in offering hope for the future. Statistics show our nation’s student dropout rates, diminishing science scores, math scores, and schools closing due to lack of funding, but numbers fail to represent the names and faces of the children whose entire futures are at stake due to the inability to enact change. Bianca, Emily, Anthony, Daisy, and Francisco are five students who deserve a better opportunity in education. By investigating how the current system is actually obstructing their education instead of bolstering it, Guggenheim opens the door to considering possible options for transformation and improvement. Guggenheim uses certain cinematic elements like interviews and cartoons, to influence an emotional response from the viewers and manipulate their opinion for the argument against its portrayal of unions.
role in ID as one of the main heroes. The film also has sub-genres to
Ebert, Roger. Rev. of Almost Famous, dir. Cameron Crowe. Rogerebert.com. Chicago Sun-Times, 15 Sept. 2000. Web. 29 March 2011.
The Lego Movie is an animated film written and directed by Phil Lord and Christopher Miller. This movie is about an ordinary Lego mini-figure named Emmet, who is mistaken for an extraordinary master builder and expected to save the world. Everything changes when Emmet finds the Piece of Resistance which makes him the chosen one called “The Special.” Lord Business who is also the President plans to use the Kragle to freeze the universe perfectly in place so that the individual actions and machinations of society no longer go against his plan. Emmet teams up with his teammates to take down Lord Business plan and to save the world. At the end of the movie, Emmet convinces Lord Business that he does not have to be the bad guy and he could also
Even though there is a great amount of audience participation, one really has to turn your attention to the actors in the movie. It takes a special kind of person to really understand the movie they are in.
Hidden Figures is a movie based on the true story of three pioneering African American women whose calculations for NASA were helpful to several historic space missions, including John Glenn’s successful orbit of the Earth. The Movie was set in 1960, where a lot of historical events were happening, such as the Space race between two initial rivals of the Cold War (The United States, and Russia). Also, Women and African-Americans were discriminated Against during the 60’s, but that did not stop Katherine Johnson, Mary Jackson, and Dorothy Vaughan from advancing and accomplishing what they accomplished. After all they did not only help themselves advance, they helped America advance. Hidden Figures was a very accurate film of how it was in the 1960 and how these three women went with their intelligence rather than their ego.
the viewers. Even though all aspects of the film are important, one that draws my attention the
The Dark Knight Returns Part Two, is an animated film released on January 29, 2013 which is adapted from the 1986 comic book by the same name written by Frank Miller. The story follows a retired Batman who has decided to come out of retirement because he knows that his days are numbered and that it is time to look for a good death. The vigilante’s comeback sparks the comeback of the Joker and gets the attention of the United States government. This all leads to a legendary fight between Batman and Superman, in which one is fighting for a purpose and the other is blindly following authority, and it all ends with Batman dying but not really. The Dark Knight Returns is a romance story that is set on an epic scale, involves a figure of great cosmic importance, and has the Dark Knight go on a
a ‘God’ and is the most powerful man in the film. Even people on the
One of the ways that make the audience aspire to be Spider-Man is the set. The idea of the director is to involve the viewer in the story; he does this by having a set that most people at home can relate to, as the family in Spider-Man have not got a lot of money and are an average group and a typical American family.