Interpersonal Communication In South Africa

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It is noted that social networking in the previous decade has turned into an inexorably essential communication tool, and is supplanting customary types of communication, for example, phone calls and up close and personal discussions. The principle drivers for the increase in fame of interpersonal interaction are that there is diminished expense, convenience and ease of access, which gives to individuals (Huy and Shipilov, 2012). As per Chandler (2013) most organisations endeavour into social networking, and hope to see a generous rate of return with the trust that social networking utilisation, will draw in new clients and along these lines create income. However this once in a while happens and the advantages are not as self-evident, not surprisingly.
There is a variety of social networking interpersonal communication stages that are utilised as a part of South Africa, for instance, Facebook, Twitter, BBM, Whatsapp, Linked In, and MXIT. It is claimed by Meier, (2013) that in Africa, there are around 6.1 million users of Facebook and 1.1 million users of Twitter. Moreover, there are 2.2 million users of LinkedIn and 4.6 million users of Whatsapp. Considering this aspect, it is stated that the information technology of South Africa is assumed as interesting as there are more users of mobile internet as compared to PC’s internet users (Khan, …show more content…

This aspect has somehow triggers the business world in Nigeria since world beyond Nigeria has ease of access of internet and almost every next person has accessibility of internet and they do use social media networking. Considering the same aspect by Nigerian organisations, they have started making their existence on social media networking so that their business can become world knowing and leads to prosperity. Thus, this study will identify the impact of social media networking on businesses in

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