Interbrew

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Strategy implementation
The interbrew corporate strategy focus on main three areas that are operations, market and brands. Its also known as the interbrew triangle. Each of these areas are equally important for a firm to achieve their desired goals. one of the main object of the interbrew was that to increase the share holders value . (Beamish, 2014)
Operational strategy
The intrebrew’s main operational strategy was to do a cross fertilization of the best performance between the sites. By doing this interbrew can monitor the gap between the best and worst performance. The interbrew employees were put their hard work to improve the process and the result was lower production cost. Interbrew saying that the company improvement comes from the employee motivation and technical performance. A part from that capacity uttilisation and strategic sourcing are the other major areas of opportunity

• Capacity utilization
The brewing business need more sum of money to invest to start or to operate and its also have a great impact on companies profitability. in the case of interbrew contionous decline in the consumption of mature market made excess capacity as the result of this many old interbrew’s old breweries and processing place were planed to shut down and in some growth market the opposite problem existed . in this time intrebrew fully used facilities of other location until the local capacities were increased

• Strategic sourcing
Rather than having many suppliers the Interbrew started with work with smaller number of suppliers and developed a good relation with them. The company believed that cutting down the number of suppliers and selecting small number of best suppliers will help to save large sum of money of both. All the pr...

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... culture and life style of customers helped the company to grab more and more market share in all areas they were operating. The main problem is that the market is tough now because more and more companies entered to this industry like Heineken, Carlsberg etc. this big companies entrance in the brewer industry made high rate of competition. They pulled the global brand of Interbrew to back . in the starting of 1998 and 1999 the Stella Artois experienced high rate increase in the sales volume in their every market but now we look into the top beer brand Heineken , Carlsberg went to the top . Each company should do something to come out from this competition and have to develop some competitive advantages.
I would like to conclude that the Interbrew still have the chance to become one of the top beer brand but they have to improve their corporate structure in order

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