Interactive Media and Its Effects on Copywriting

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Interactive Media and Its Effects on Copywriting

Interactive media and the World Wide Web have become an entirely new medium for advertising copywriters. As new innovations in computer technology arise, copywriters find the best ways to utilize interactive media for marketing their products, and sometimes, themselves. They have discovered several key marketing methods including hypertext, JAVA, and accuracy of information.

According to Duif Calvin, author of "The Nintendo Generation," hypertext is the most important marketing tool for advertising on the web. Hypertext is any type of link to another web site containing relevant information about a given topic. It has become very useful to marketers within the past few years. (www.jaderiver.com/glossary.htm).

Hypertext allows markets to meet their audience's needs in very specific ways. For example, Ford Motor Company may have a site on the web devoted to the 1999 Ford Mustang. With the use of hyperlinks, Ford can provide detailed information about the car's warranty on a separate site. People who are interested in knowing m...

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