Informative Speech On Advertisement

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Good Morning/Afternoon.
Advertisements are a way of manipulating people's minds in order to sell a product, service or idea. They persuade you using many techniques that help draw you in and want you looking for more. Advertisements are everywhere and you might not even notice you are the target. Today I am going to break down the TAG Heuer Carrera Calibre Heuer 01 Advertisment and see how persuasive it really is. The TAG Heuer ad features a well known actor Chris Hemsworth who has starred in multiple movies. If most people see an image of him they associate it with some of his movie characters such as Thor. The Marvel movie Thor is a very popular action movie that involves Chris Hemsworth playing the role of a tough, powerful superhero. By using Chris Hemsworth in their advertisement they are selling the ‘brand’ of him and channeling the marvel superhero movie star through the ad to give it extra masculinity and power. The key to success in this ad is using this actor who is well regarded who plays roles that are well liked which means all our pre existing affections for him and his characters are associated with the product. Celebrity endorsement is a highly successful strategy that creates an instant emotional connection. The risk with this strategy is if the actor misbehaves then …show more content…

The stance he has with his body side onto the camera but his head pointing at it directly is a very dominant, masculine and powerful pose. His cold stare into the viewer's eyes leaves the viewer with a clear impression of power that is both awesome and desirable. Chris Hemsworth also has a raised arm towards the viewer which is in the centre of the ad. The hand is in a pose so that it is relaxed but there is no mistake in that he is pointing towards you. The gesture shows that you could join him in being a dominant

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