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Impact of advertisement
Impact of advertisement
Impact of advertisement
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The Perfect Body In today society, women are obsess with having a specific body type to make others find them attractive. They want to feed the society’s body type expectations. But what is a perfect body? Does it even exist? However, advertising, boyfriends, and family members often make women feel that skinny bodies are perfect bodies. Every branch of advertising is based on this idea, directly or indirectly. For example, magazines only use pictures of skinny people in the front page to catch reader’s attention. As well as the TV does with the commercials of different products, and most of the time are diet products, presented by celebrities that are really skinny, and good-looking, inviting women to use them to look in the same way. In Julie Mehta’s article “Pretty Unreal,” the author Jessica Weiner states, “If you feel good about yourself, how many products will you buy? So [Advertisers] have to make you feel like you need what they’re selling by using unrealistic images” (2). Unfortunately women still doesn’t notice this fact. In addition, women that have boyfriend think they have to be looking good to keep their men by their side. Being in a relationship, women do a lot efforts, like work out to keep a skinny shape, so their significant other don’t look at other girls. Women also feel the need to compete
Parents criticize them even if they are gaining weight because puberty. In the article “Pretty Unreal” (Mehta 2), Kimber Bishop-Yanke confirms, “I see parents who are concerned their kids are getting fat, but it’s normal to eat more and gain weight during puberty. It’s just part of growing up”. But not all the family members understand this. Also their siblings tend to compare women with the way that they looked when were younger. Or husbands, when women have gotten weight because of a pregnancy, they start giving them all kind of comments making them uncomfortable with their
...ization of the Thin Ideal, And Perceptions of Attractiveness and Thinness in Dove's Campaign For Real Beauty." International Journal of Advertising 29.4 (2010): 643-668. Business Source Premier. Web. 14 Feb. 2014.
It has recently been brought up that media influences girls in pre-adolescence, which is highly likely since most young girls idolize Barbie (Rintala & Mustajoki, 1992). “Were Barbie a flesh-and-blood woman, her waist would be 39% smaller than that of anorexic patients, and her body weight would be so low that she would not be able to menstruate” (Rintala & Mustajoki, 1992). Most young girls wish that they could look like Barbie when they grew up, but if they knew the reality of having her measurements, their perceptions would probably change. Children frequently fantasize about who they will be, what they will do, and how they will look when they grow into adulthood. Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner.
Every teenage girl goes through a time in her life when she just does not feel good enough. That time when the perception of what a girl should look like is just not realistic. Body image is a big part of a girl's life, no matter if it is a positive or negative one. It helps decides whether or not she will grow up to be confident and strong or scared and nervous. Having a good perception of yourself is important to having a positive body image. However all around us society is shoving “the perfect body” in our face and shaming those of us who don’t fit the cookie cutter image they’ve created. From lingerie store Victoria's Secret, to popular teen magazine Seventeen, all of the women that we up to seem to have that perfect body. How are we letting something like pretty underwear, promote a perfect body for teenage girls? Dove steps in eventually to explain that nobody on this Earth is perfect.
Approximately 91% of women are unhappy with their bodies. This can mostly be contributed to societies standards of what men and women are “supposed” to look like. This image is often affected by family, friends, social pressure and the media. Unfortunately, only 5% of women naturally possess the body type often portrayed by Americans in the media (“11 Facts”). "Body image" is the way that someone perceives their body and assumes that others perceive them, but the athletes who have a specifically hard time with body images are ones such as dancers, ice skaters, and gymnasts. The perfect body of a gymnast is someone who is about 5 feet tall
What is the perfect body type? Throughout our adolescence ages into the adult hood stage many of young women struggle to answer this question. Our idea of what the perfect body type is ever changing however it is always influenced by the Medias perception of what the perfect body image should look like. We all idolize these images we see on television and in magazines and some of us would do anything to look just like them. This image forces us to have self esteem issues.These advertisements are damaging both our mental and physical state of being Many young girls who take extreme measures to live up to the Medias perception of the perfect body type are more likely to develop one of the many body image disorders. The average age a girl starts to diet is eight ("Media and Eating Disorders" 1). When a girl becomes obsessed with dieting and looking better, they can easily become anorexic or bulimic. 79% of teenage girls who vomit are dedicated readers of woman's magazines ("Media and Eating Disorders" 2). The Medias standard of perfection puts stress and pressure on young girls to become skinner. Eating disorders, excessive exercise, and depression are a result of the Medias influence on their self image. The media have negatively influenced the self image of young girls by forcing their unrealistic perception of what women should look like onto them .
Women need to feel appropriate and content in their own skin, and to not feel inferior to the model on TV or pasted in a magazine advertisement. We are all different and no woman is exactly the same and even the ones that seem to be picture perfect have flaws and love handles, and women need to realize that is the truth. So, by accepting one’s self for who they truly are and what they have accomplished in life, is what is going to boost our self-esteem. Once the world understands this, then the media won’t have such a monumental effect on society.
The effects of the exposure to the idealized images presented in advertisements have been an area for extensive media research for a long time. Many researchers suggest that watching repetitive messages presented in advertisements influence people’s behaviors, attitudes and perception. One area that many researchers are concerned about is how the idealized model figures in advertisements affects women’s perception of the ideal body weight. Some researches claim that when women watch skinny models who are perceived in the society as the ideal feminine figures intentionally or unintentionally they compare themselves to those models. This comparison can cause insecurities, body dissatisfactions and it also can affect women’s confidence and self-esteem. Some researchers suggest that this may eventually cause women to engage in unhealthy eating behaviors or excessive exercising to lose weight; moreover it may cause eating disorders such as anorexia and bulimia.
The author further highlights that peer influences in high school also effected girl’s pressure towards their body. According to Emma Runge comment, this happen when people judge ones weight and appearance unintentionally and somehow effect ones confident. Runge point up that people should concern more about health rather than appeareance.
People feel increasingly pressured by the media about their bodies. Each day we are bombarded by the media with all sorts of image related messages about the “perfect
Women are judged so much on their appearance that most of them develop horrible body image issues that stick with them for life. For instance, they think they are fat, even when they are not, and then they spend all their time dieting, working out, and obsessing
One could argue advertisements with ultra thin models helps motivate those who are at an unhealthy weight, however, the measures these overweight people take to achieve a “perfect bod” are often dangerous and fatal. It is just as unhealthy to be underweight as it is to be overweight, except society tends to brush the health hazards regarding the former under the rug. Additionally, it is possible that companies, such as Victoria’s Secret, are capitalizing on American’s obsession with “the supposed desirability of thinness” by marketing a certain body type that meets a standard of glamorized thinness (Campos). Furthermore, one should not mistaken the outcry from this advertisement as skinny shamming. Due to thinness being perceived as “a kind of privilege” that stems from beauty ideals, overtly representing thinness is not required, as it already occurs frequently.
In the society that we live in today, the body plays a critical role in how we perceive our own physical bodies and how they are observed by others. It determines what we choose to wear, how we compare our own bodies to others, and how we carry ourselves in the interactions that we have. This paper will examine how the ideology of the “perfect body”, so dearly embraced by Western Culture, affects how people judge you based on your appearance. This impacts how physical characteristics are associated to our bodies, and how these perceptions influence individuals to change who they are and how they look in order to meet society’s expectations. Individuals want to have traits such as beautiful, gorgeous, hot,fit and muscular associated to their body image. I will also talk about my own body and the personal experiences that I have encountered over the years both positively and negatively influencing my image, and how these experiences can relate to what
To challenge the rest of the world to become big enough to ‘handle’ us…” (Kirk, Gwyn and Margo Okazawa-Rey 212). One of the main reasons a women aims to keep a decent figure is to attract a man in this society. The gender of women have associated the idea of being thin with being beautiful. However, society should be accepting of all types of beauty because appearance is not the only part of a person that makes them attractive.
Body image for women has always been stressed for them to look a certain way and to try obtain “physical perfec...
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.