Informative Essay On Edward Bernay

Through this informative documentary the viewer is made known of Edward Bernay. He may be known by few, but his work is still around today. In Adam Curtis’s documentary of “The Century of the Self” Bernay’s, very unfamiliar, field of work is shown to affect people all around. Edward Bernay pioneered the field of propaganda and public relations. He engineered a plan by connecting people emotionally to an object or idea then a person would be more likely to classify it as a need instead of a want. Bernay become acquainted to this from his uncle Sigmund Freud. Freud was the founding father of psychoanalysis. Bernay was influenced by his uncle Freud and used many of his theories to help create his way of influencing people. The premise of these theories comes from the psychoanalysis which created an unconscious or subconscious impulse and desire to an object or idea. Bernay used his influence to

Though this involvement of Bernay, United Sates got in war to help promote and preserve democracy throughout the world. Bernay used the term of public relation as oppose to propaganda to influence people on the idea of the involvement as a positive aspect instead of a negative political aspect. He even changed Wall Street by getting people to invest on stocks and bonds which were mainly done by businesses. Another major event where Bernay affected people was working for the cigarette industry. Bernay develop a big political stunt to make smoking for women acceptable. He got women to make a campaign for women suffrage rights, and then the women smoked cigarettes as a symbol of “Torches of Freedom” to promote the idea of smoking will bring more rights to women. This campaign was captured by all the news across the country. Even though cigarettes did not give more freedom women connected the idea to cigarettes to freedom and profits soared for the