Indian Hotel Industry: An Introduction To The Indian Hotel Industry

INTRODUCTION

Indian Hotel industry is contributing to our economy. Almost 95% of business is from domestic traveller and maximum share being of business travel accomodation. Simultaneously we have a large number of international budget hotel chain ready for a start – up in India. India government also has approved many hotel projects in the luxury segment.

Travel and travel expectations of tourist have increased. Increased disposable income, higher global pressures through media and frequent international travel have introduced different customer breeds into the foray who come with expectations of a completely different order.(Preethi. V, ).

Our hospitality industry is showing lots of trends in the form of :

1. Budget Hotels

2. Medical

New avenues of growth

4. Shifting focus to Tier II and Tier III cities

5. Marketing Strategies

6. Emergence of Mixed Land Usage

7. Huge spurt of international brands

8. Innovative operating models.

(Preethi. V)

Tourism is one of the most happening industries in India, employment generator, foreign exchange earner. This boom in tourism industry has put a positive effect on the hospitality industry.

The tourism and hospitality sector is among the top 15 sectors in India to attract the Foreign Direct Investment.

There has been lot of projects from the government side like Project Mausam, for promoting India as a Global Tourism Hub.

Increase in tourism activities and rising percentage of domestic and foreign tourist, has shown an increase in the hospitality sector. International Brands are also showing interest in setting up hotels in India.

This is what is projected as the growth of hospitality industry.

The change in how we project our hospitality industry needs to come from colleges and institutes offering hospitality and tourism courses.

Out of the subjects that we have RESEARCH is one of the subjects for the students. Most of the colleges have research in the third year, but I feel research should come from first year

Research in this area can be to know the attitudes of consumer and their behaviour mapping.

The research in this area can be Quantitative and Qualitative and used to strategize design and launch of restaurant.

Consumer diagnostic in the form of consumer delight and consumer satisfaction can be carried out.

This research can be qualitative through indepth interviews, used to enhance the delight factors or take corrective measures to avert dissatisfaction.

TREND ANALYSIS FOR FOOD AND BEVERAGE

Prevalent trends in the hospitality market especially for restaurants to maintain a sustainable edge in fine dining