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Abstract on tata motors
Rise of indian automotive industry
Theroitical Background Of The Study Indian Automobile Industry
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The Indian automotive industry has four noteworthy sections - commercial vehicles, passenger vehicles, three wheelers, and bikes. As per the Society of Indian Automobile Manufacturers (SIAM), the Indian automotive market has three sections - passenger vehicles, multi-purpose vehicles, and utility vehicles. It is then further sub-divided based on the length of the vehicle as segment A, B, C and so on. The Indian automotive industry was a very precautious and safeguarded industry with not very many companies till the economy opened in 1991. Liberalization of the Indian economy in 1991 and de-licensing of the passenger car industry in 1993 paved way for the entry of global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo, …show more content…
Gupta, V. (2009). The export boom in automobile sector has largely been possible due to improved performance of auto components segment. In the component industry, the top rung manufacturers made desperate attempt to overcome depressed domestic market of late 90s by tapping the export market and making efforts to improve quality and competitive potential. Exports also earned them higher margins - S. B., Vikram, S., & D, S. G. (2011). Presently, there are more than 30 OEMs offering more than 75 options in all categories of vehicles. India’s automotive industry is the world’s sixth largest producer of automobiles in terms of volume and value and has grown 14.4% in the last decade. The industry contributes 7% to India’s GDP, 7-8% of the total employed population (about 13 million people), 4% of exports. - Bhattacharya, S. …show more content…
- Bhattacharya, S. (2014). This has been also due to various manufacturers locally based which helped in the Indian Automotive achieve a position on a global rank and recognition globally as well. One of the major corporates to do so is Tata Motors. Their recent model the Nano launched in 2008 was launched with the perception of creating and manufacturing the worlds cheapest automobile and this was mainly due to the supply requirement by the vast amount of population being deprived of a motor vehicle. Originally a company for trucks and buses, Tata motors had entered the passenger vehicle segment in the 1998. Tata Engineering and Locomotive Company (renamed Tata Motors in 2003), which was primarily engaged in the production of commercial vehicles and utility vehicles till the mid-1990s, rolled out its small car “Indica’ in 1998. Indica was well received in the market and emerged as one of the prime competitors to MSIL. Gupta, V. (2009). But all the glory does come with criticism, as briefly said by S. B., Vikram, S., & D, S. G. (2011), according to the Draft automotive mission plan, issued by Government of India in September 2006, for the period 2006-2016, the industry not only needs to think big in terms of scales but also needs
Purchasing a car is one of the biggest and most important decisions that someone will make during their lifetime. Over the past several years, the prices of a vehicle have increased significantly due to the rise of inflation. Economists compare averages of vehicles to calculate and determine the cost of every vehicle that ends up on the car lot. To determine the cost they interpret all the above information and include everything from the cost of making the vehicle to the time of selling it. In the long run, the demand for vehicles is inelastic because they become a necessity for many people. However, in the short run, the demand is elastic because the purchase of a new vehicle can be put off for a while.
Picciotto, Dan and Nishit K Madlani. "The Global Auto Industry Shifts Its Focus To OVerseas And Emerging Markets." Credit Week (2013): 26. Online. 21 May 2014. .
The United States recession (which lead to a world recession), began in 1997 and significantly impacted the United States automobile industry during the recession period. The United States automobile industry is still reeling from the effects of the recession throughout the period of economic recovery that continues today. According to Chu and Su, “In this credit-driven recession, one of the hardest hit sectors was the automotive industry, along with the housing and financial markets. Chrysler and General Motors were pushed into bankruptcy; and 276,000 jobs in the automobile and parts industry were destroyed, a whopping 36 percent of the total employment in the sector”.
The automobile sector has been a robust sector that has experienced tremendous growth in the past seven to eight years. Apart from two years in particular -2008-09 & 2012-13, there is general trend of ten percent plus growth in various segments like passenger car, commercial vehicles, two and three wheelers. The following chart shows the growth rate of various years in each sectors.
The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).
Hence production units for example the exports that take place in Europe and its Ukraine therefore they have competitive advantage with value into the technology. It gone through the acquisition by natural resource seeking for example Tata Company has invested in coal mines in different country and ownership advantage the company that enables them to successfully acquire established goal companies (KUMAR, 2008).Location advantage of Tata motors has the nature of the product and the services which the company requires to invest In plant or an office (Neelankavil and Rai,2009).In addition the Tata Company has a manufacturing with joint venture and Thornburg automotive gives which them a location advantage again in the south East Asia region. Internationalization advantage of Tata motors will help them in having better control over the manufacturing units as licensing option which are issues related to transfer of technology or technology theft. The advantages of own production for Tata company which they have done is introducing a new car called Nano an ultra low cost car
The fast development of the software industry has spurred rapid implementation of leading technologies in India, one of the fastest emerging economies in the world. The study of advanced manufacturing technology (AMT) adoption in India is, therefore, is a relevant and important topic today. The main focus of this study is to estimate the future status of AMT adoption levels and investment in AMT in the short-run perspective after briefly presenting current AMT implementation levels for all 25 technologies. By analyzing future plans of AMT adoption levels, we identify five AMT technologies that are likely to move from the current status of lower adoption levels to a future status of higher adoption levels. They are: 5-FMC/FMS, 7-Robotics, 17-MRP II, 18-CIM, 21-Benchmarking, and 23-JIT. Similarly, by analyzing investment in AMT adoption plans, we identify technologies that are expected to be heavily invested in the future: the top five of them are 14-LAN, 3-QFD, 15-Company-wide networks, 25-Statistical process control and 21-Benchmarking. Besides providing a comparative analysis, which is primarily done by "eyeballing" trends in the data, we develop a formal multiple regression model to capture an internal structure in the data and to make a short-term forecast of AMT adoption levels. The analysis projects that during the following decade companies will be more inclined to adopt more sophisticated technologies (at Levels II and III) than in the past decade, during which AMT adoption of high level technologies was comparatively low. In order to achieve high implementation levels of sophisticated technologies, companies will invest more in Level III technologies. Our studies indicate that large companies, in particular, will invest mo...
Projected to be the world's most populous country by 2025, India is a fast growing country that potentially could become the leading economic system in the world. Chevrolet, a part of General Motors a United States company, is one of the top brands of vehicle sales in the United States, in which most are manufactured in India. Chevrolet is currently selling models specifically made for the India market in India, but most of Chevrolets involvement in India is through manufacturing. India’s topography, demographics, economy, government, business customs make India a poplar destination for business to manufacture, and import and export goods.
The automobile industry is a pillar of global economy. Globally automotive contributes roughly 3 % of all GDP output. It historically has contributed 3.0 – 3.5 % to the overall GDP in the US. The share is even higher in the emerging markets, with the rates in china and India at 7 % and rising. China produces the highest number of automobiles followed by US and Japan (oica.net, 2015). The industry supports direct employment of 9 million people to build 60 million vehicles and parts that go into them (oica.net, 2015). Many other industries such as steel, iron, glass, aluminium, textiles etc. are associated with the automotive industry and resulting in more than 50 million jobs owed to the auto
Expectations which were created before the car launch were not met after the realized success of the car. According to the study of the year 2008, by CRISIL the Indian rating agency, the nation’s car market would expand by 65% with the launch of Nano. But the news reports stated that the underwhelming response to the offering by the Indian customer remained steady at near 70,000 units as of late 2012. Tata Motors intent on maintaining the capacity to produce the car in larger quantities like 250,000 per year if the need
Recent researches have demonstrated that every customer usually takes into consideration around 2.6 brands before buying a passenger car. Tata Motors, currently India 's largest automobile company, wants to be strongly considered when customers are looking to buy a new vehicle. "In order to facilitate this journey of pursuing aggressive market-share, and also to address the challenge of increasing its 'cool ' quotient, Tata Motors has announced the soccer icon Lionel Messi as its global brand ambassador for its passenger vehicles for all its markets, said Mayank Pareek, president, passenger vehicle business unit, in an exclusive chat with ET" (ETBrandEquity).
The barriers of entry faced by automobile companies in India are at relatively high levels of import duties, a nascent ancillary industry, and product modifications required for relatively poor road conditions and high levels of heat and dust. (Avinandan Mukherjee, pg 36)
...e Indian automotive market is one of the most competitive markets with ultra low costs in the world, which makes it an attractive place for foreign automotive manufacturers. India is now being used as a global automobile hub to produce and to sell in India and to the global market.
My interest in the field of Automobile goes back to my early years in high school which is when I decided to pursue a career in engineering. As a child I was always fascinated by the very concept of automobile. Further, my father’s constant involvement in the automotive industry as an insurance claims assessor further enhanced my interests in automobiles. He was the one responsible for showing me the correct path to pursue my career in automobile field. Hence, after having completed my primary education, I decided to delve straight into the world of mechanics and engineering and pursued a diploma in mechanical engineering followed by a bachelor’s degree in mechanical engineering. Since there were very few options in India & there was no direct path to get into automobile field.
The Electronics industry is one of the fastest growing industries right from its origin. The profit brought out of this is much more compared to other olden industries. India is one among the largest economies in the world and has a good GDP among emerging economies. The birth and growth of this industry in India is quiet interesting. With large population and the potential consumer demand is almost unlimited and hence a strong growth performance could be expected. The base of this industry. Basically Indian market is a consuming market, it grows as people consume more. The liberalization of the economy by 1991 has helped to a rapid growth this helped the electronics industry in India as one of the most important and emerging markets. The start of this industry here dates back to early 1960’s.Electronics was primarily focused to develop in the filed of communication systems for radios, telephony, telegraphy, and television broadcast. A lot of importance was given for the augmentation of defense capabilities. Till 1980’s the electronic sector was government owned. From there on the growth of the electronic industry took off due to economic changes resulting in the globalization of the economy.