In order for the customers to purchase the Nokia 6600 from the retailer,

In order for the customers to purchase the Nokia 6600 from the retailer,

Sales and customer service

Task 1

Introduction

A sales promotion may be defined as on attempt to create interest in

and stimulate sales of a product or service by a non-standard activity

in a limited period of time, or with a controlled amount of product

(while stocks last)

In many ways, a sales promotion is a link between advertising and

direct selling. It gives the advertiser an extra benefit to draw to

the consumers attention, persuading them to go to the shops, and it

allows the manufacturer’s sales person to revitalize the interest of

the retailer by having something new to discuss or offer.

There are two types of promotion:

* Trade promotions- manufacturers promoting to retailers and

wholesalers.

* Consumer promotions- manufacturers or retailers promoting to the

final consumer.

I will promote mobile phone Nokia 6600. It is important to understand

that sales promotion includes more than just money off voucher on the

pocket of a fast moving consumer goods (FMCG) In order for the

customers to purchase the Nokia 6600 from the retailer, the latter has

had to be persuaded to stock the product in the first place. For this

to be achieved, I will have to educate its sales- force on the

distinctive selling features of the product, which is Nokia 6600 in

order to help it persuade the retailer to stock it.

This is picture of Nokia 6600

Components of a sales promotion

Firms often refer to promotion above the line and below the line.

Above the line promotion is through independent media, such as

television or newspapers. These allow firms to reach a wide audience

easily. Most advertising is carried out above the line. Some

advertising, however, is carried out by methods over which a firm has

direct control, such as direct mailing. These and other direct methods

of promotion (known as below the line promotion)

Below the line promotion allows a firm to aim its marketing at

consumers it knows are interested in the product. Above the line

advertising in newspaper means that the promotion is seen by most of

the readers, even though some will not be interested. With below the

line promotions, firms are usually aiming their message at consumers

who are either known to them or who have been chosen in advance. For

example, direct mail advertisers will pick exactly which consumers

they wish to send their mail to, rather than going for blanket

coverage.

Nokia 6600 sales promotion objectives are:

* Increase awareness and interest

* Achieve a switch in buying behavior from competitor brands

* Incentive consumers of make a purchase of my brand Nokia 6600