Importance of Big Data

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The internet has become an integrated part of the lives of many people in current society. People depend on online services for our basic daily activities: social networking, online shopping, business, personal devices and communication. The reliance on digital appliances creates a large amount of personal information and data, which can be utilized for many difference purposes by “Big Data”. The exponential growth in the volume, variety and velocity of data in our digital universe, or simply “Big Data” (Crawford and Boyd, 2011), poses many threats and opportunities to individuals and groups around the globe. Diverse groups of people argue over the potential benefits and challenges, associated with the analysis and exploitation of user-generated data into useful information. The use of search engines and online social networking generates enormous amounts of data which can become a source of unbiased and untainted data for studies, data which can be potentially used for predictive analytics for public health and safety. On the other hand, personal information and data can also be traced to the individual, which can be used for purposes such as behavioural targeting and identification. If the risks of Big Data are well managed and controlled, then Big Data’s potential benefit to society go far beyond what has been accomplished previously. However, the current risks of ‘Big Data’ ultimately outweigh the potential benefits in society as ‘Big Data’ poses numerous ethical concerns and issues regarding the protection of individual privacy and information.
For the purposes of this discussion, privacy can be defined as a combination of the ability to have a certain amount of power or agency in a particular environment, to have an under...

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...th and safety of the society. However, with Google using tracking cookies to collect information on personal interests and Facebook providing unique online social networks for identification, the challenge of protecting individual privacy has increase rapidly with the revolution of Big Data. The process of analyzing and collecting large amounts of data simply poses too many risks, such as identification and violation of privacy. For Big Data to be accepted by the general public, the ethical concerns and issues regarding the protection of personal information must be addressed. The exploitation of personal information and the barriers of online data gathering would have to be controlled by regulated privacy laws. Once the risks are well managed and controlled, Big Data has the potential to revolutionize society in every major scientific field for an improved society.

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