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Outline and evaluate functionalism
Outline and evaluate functionalism
Outline and evaluate functionalism
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• Introduction:-
Value engineering (VE) is an organized method that is made to be used to increase the "value" of services and products by testing if it does the functions that it is meant to do. The definition of value is how function is related to cost. Therefore the value can be increased either by making the function that it does better, or by decreasing the cost. A main key principle of value engineering is that the basic functions be kept aside and not reduced as a result of looking for value improvements.
The reasons behind value engineering are as follow: if marketers suppose a product to become obsolete within a specific time, they then can only create it to only last for that specific duration. The products could be created with
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Vance Packard once stated that this practice gave engineering a bad name, because it aimed at creative engineering which lead towards short-term mark ends. Some philosophers for example Herbert Marcuse and Jacque Fresco have disapproved of the economic and public implications of the model.
• History
Value engineering was established at General Electric Cooperation during the World War II. Due to the war, there was a shortage of skilled workers, raw materials, and factor parts. Lawrence Miles, Jerry Leftow, and Harry Erlicher who worked at G.E, looked for adequate alternatives. They noticed that the alternatives they need will sometimes reduce costs, improves the product, or even does both. What started out as a misfortune of requirements was turned into an organized systematic process. They called their technique "value analysis".
• Description (advantages and
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For example a wooden stick that is being used to mix a can of paint has a "function" of mixing the paint inside the can, but is not being used for its original purpose which is using it in creating wooden stuff like tables, chairs etc. In value engineering "functions" are always described in two word abbreviations which consist of an active verb and measurable noun.
Value engineering uses reasonable logic (a unique "how" - "why" questioning technique) and the analysis of function to identify relationships that increase value. It is considered a quantitative method similar to the scientific method, which focuses on hypothesis-conclusion approaches to test relationships, and operations research, which uses model building to identify analytical relationships.
Value engineering is also referred to as "value management" or "value methodology" (VM), and "value analysis" (VA). VE is a structured problem-solving process based on function analysis—understanding something with such clearness that it can be described in two words, the active verb and measurable noun
Value Proposition is defined as "A business or marketing statement that summarizes why a consumer should buy a product or use a service”. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings." To structure a proper value proposition for a company, you must view the business model and three identifying features of the business. These three features are the Goals, Core Activities, and the Product Market Focus. The goal of a company is what it aims to accomplish. In regards to Imperial Oil ltd., their main end goal would be to create profits for their shareholders and to increase the overall value of the company. With creating more value to the company, the business can use funds to access and develop more research and advance their technology in growing the corporation. The core activities of the business are what value creating tasks will help the business run properly and how t...
"A value determines what a person thinks he ought to do, which may or may not be the same as he wants to do, or what is in his interest to, or what in fact he actually does. Values in this sense give rise to general standards and ideal by which we judge our own and others conduct; they also give rise to specific obligations” (CCETSW,
The series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage.
V represents Value Added - interventions should increase the worth of the situation for the internal organization or external client.
Lynch (2006) explained this as it is an association in between main values that adds tasks plus supporting tasks. In Audrestsch (1995) it is proposed that this is considered like a tactical valuation means which helps in diagnosis addition of values by the process of weaknesses plus strength. Below given image is proposed by value chain of Tesco.
These values transcend the original ones from other organizations and ultimately represent more than that. For example, a warrior spirit represents the area where Southwest Airlines provides the tools for employees to better serve their customers. A servant heart implies that one is encouraged to treat each other with respect by showing concern for the customer. Lastly, a fun-loving attitude suggests that employees should have fun at work. Value is a strong concept created to guide or direct individuals behavior towards a desired or favorable outcome.
Royal Caribbean Cruise Ltd (RCCL) has two distinct supply chains which create a unique challenge. Each supply chain is managed by a Provision Master. The first supply chain includes all food, beverage, and lodging inventories that needed for the trips. The second supply chain encompasses “corporate spend” materials, such as office supplies, printing services, hardware and software, printed materials, computer supplies, marine consumables (spare parts, fuel, lubricants, any and all services associated with the ship maintenance and etc).
The aim of the value chain structure is to maximize the value creation while minimizing costs. Value Chain Analysis is a useful tool for working out how you can create the greatest possible value for your customers. Value chain analysis relies on the rudimentary economic principle of competitive advantage -companies are best served by operating in divisions where they have a relative prolific benefit compared to their competitors. Concomitantly, companies should ask themselves where they can deliver the paramount value to their customer. To conduct a value chain analysis, the company begins by identifying each part of its production process and recognizing where steps can be purged or enhancements can be made. These improvements can result
Value engineering (VE) has been defined by various researchers, for example Connaughton and Green (1996) defined it as “a systematic approach to delivering the required functions at lowest cost without detriment to quality, performance and reliability” and Kelly and Male (1993) defined VE as ''The process of identifying and eliminating unnecessary cost during design and construction stages''
Though the 4Ps approach has been working for companies for years, it became less effective as the market has developed. This happened due to the fact that product, price, place, and promotion do not include all the activities that are related to marketing a product. As a result, a more efficient approach was developed - the value approach.
Value chains are essential elements of successful businesses, and how to gain a competitive advantage by analyzing them is the most important aspect. In Porter’s value-chain model, he points out that there are two types of business activities: primary activities, which include inbound logistics, operations, outbound logistics, marketing, sales and service; and support activities, which include procurement, technology development, human resources management, and firm infrastructure. In order to gain an edge, companies should focus on these activities to improve or create products that will satisfy their customers.
Value chain analyses a firm 's internal activities such as planning, production, and development, packaging and distribution so as to create value for clients. The function of the value chain is to identify the sources for cost reduction along with quality improvement. It means value chain is used to identify the strong and weak points, positive and negative points, the scope of improvement; in a nutshell, the advantages and disadvantages of the activities taking place in the system. The value chain is also called as a strategic analysis tool and it is a well-known concept in business management industry.
In manufacturing perspective, where the manufacturer "adds value" by taking a raw material of little use to the end user (for example, woods) and converting it into something that people are willing to pay money for such as paper. Firms or Companies can use inputs of time, knowledge, equipment, technology and systems to create services of real value to the
Explain how the company’s value-chain activities can be better linked to create value for the company.
During the project initiation stage the business problem or opportunity is outlined whilst simultaneously various TM techniques and tools can be adopted to enhance productivity and overall project success. Value engineering is a technique which can be adopted to seize the opportunity to add value in the early stages of the project. The value of a system’s outputs is optimized by crafting a mix of performance (function) and costs. Allocating time for this technique is crucial during the initiation phase, as it deals with the value process solely during the inception and conception of a new product.