Importance Of Tourism Behaviour In Tourism

The is the second chapter of the research. The main aim of this part is to provide an overview of all the related themes of the title. Each main theme has been divided into sub parts which include definitions and is explained through diagrams. All data has been taken from various academic researchers’ point of view all over the world. Hence, the Chapter 2 will therefore look onto the depth of those studies in details and emphasizing on its importance that can help to better understand travel motivation and tourists’ behavior.

Tourist Travel behavior

Since the 1980’s, tourist destination choice behavior has been a concerned research. It is the main topic in the tourism marketing. The personality of someone can affect his shopping preferences,

The travel style has also changed compared to the past. Due to the technological advancement in transport, today the world are inter-connected. As example that applies in the context of the study, with the development of air travel, more Mauritian can now travel to France with their choice of airlines. With 9254 kilometers distance from Mauritius to France, if there was only boat as transport, the tourist behavior would be a hesitated one. Because the Mauritian tourist would have considered all the time he would have to spend on this boat and the risk pertaining to it in case of a tsunami and cyclone. Now having all the facilities in air transportation, Mauritian tourist are becoming more keen into exploring the gastronomy and culture of

The concept of motivation has been mainly used in the tourism field as a tool which can affect consumer behavior. Based on the Maslow’s hierarchy, motivation is defined as “the driving foreces that justify the reasons of an individual’s behavior”, (Dann, 1981; Pearce, 1982; Uysal & Hagan, 1993).

Romando (2008) has defined motivation as an “internal drive” that moves behavior to act and gives direction to the behavior. Mauritius being a Tropical Island, during the winter season, there are no snow, therefore a Mauritian Tourist might be motivated by the snowy weather of France. This Motive will influence the Mauritian tourist in his pre decision which will then persuade him into purchasing his holiday to France. Based on one’s need, motivation will be aroused and this will make the tourist choice of destination and the tourist behavior possible to