Importance Of Social Psychology

One field of psychology holds more relevance in an individual’s life than any other subset in psychology. The relevance of social psychology is evidence in everyday life. The field of social psychology is the study of social cognition, social behavior, and the interaction between the cognition and the behavior, which also can be affected by the social context an individual lives in. These concepts are used to gain insight and understanding of events and processes. In short, social psychology is the scientific study of how individuals think, feel, and behave in their social context. There are many scientific methods applied to the field of social psychology, such as “examination of historical materials or literature, observation…natural experiment, questionnaire/survey, and interview” (Rozin 2001). These methods provide systematic observation, description, and measurement of human cognition and behavior. Social psychology has to take in to account the unconscious and conscious beliefs and attitudes of individual. Meaning social psychology takes into account emotions, thoughts and beliefs of an individual. This emphasize that the focus of social psychology is the psychology of an individual. Asch studied one aspect of Social psychology, which was

Asch experiment also creates a moral dilemma for the participants. This moral dilemma is indicated by an agreement to the majority position, which is either brought about by a desire to fit in or the desire to be correct, or just to conform to social role. Individuals also tend to conform because the individual is sacred of being rejecting by its peers and accept the views of the peers to fit in. In short, the experiment conducted by Asch measured the degree conform was imbedded into the individual or whether conformity is easy to learn or