Importance Of Plastic Money

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USE OF PLASTIC MONEY IN RURAL INDIA
Plastic money is no longer a symbol of elite class or urban people alone, now the rural people are also able to use the plastic cards in India. There are so many opportunities and challenges towards the use of plastic money among rural people. It can be explained with the help of the various literature regarding the usage and adoption of plastic money by different researchers. It provides an insight of consumers’ attitude towards plastic money.
Roman et al.(2014) focused on the issues faced by the customers regarding plastic money in Pakistan. He observed that most of the customers were reluctant to use plastic money products and they have certain misperceptions about plastic money. Most of them are even …show more content…

Plastic Money:
The Plastic Money is generally a card with a magnetic strip offered by banks and financial organization for withdrawals, payments and purchases. People carry them in their wallets and purses and can use it where they want. Such cards generally contain name of card holder, card number normally of 16 digits, and validity end date, issuer's name, signature, magnetic strip and a PIN.
Plastic Money is a term used for all types of bank's cards such as Credit cards, Debit cards and all types of Smart cards for E-Payments. These are of alternative to cash or standard 'money'. Plastic Money refers to credit cards or debit cards that can be used to make purchases anywhere and any at time. In other words Plastic Money is a term refers to hard plastic cards which can be used as actual bank notes. These are of different types such as credit cards, debit cards, cash cards, pre-paid cash cards, ATM cards and store cards. Electronic facilities and equipments are provided by banks for using such cards.
ATM/Cash Cards: A card which allows its user to withdraw money from his account through Automated Teller Machine (ATM) anywhere. These are generally known as ATM …show more content…

A thief may be use them directly or to get their information (which is required in money exchange). In today’s technical intelligence it is also possible to get a clone of any credit card or debit card, which works like original and they can be give you a heavy financial loss. So be aware from credit cards fraud as they are like stolen your money from your pocket without your information. Issues and Challenges related to the use of plastic cards in rural India
Mis-Perceptions about Plastic Money:
The study suggested that customers have several miss perceptions about Plastic Money which act as fallacy and tends to stop customers from using Plastic Money.
First misperception in the mind of customers about Plastic Money is that it is the product of elite class only and it require extra ordinary amount of money and maximized bank balances and middle class or below are not in a position to use Plastic Money.
Similarly it is assumed that the use of Plastic Money is a complex activity which requires high degree of education, care and attention which is beyond the capacity of every customer
Another misperception about Plastic Money is that most of customers do not consider Plastic Money as a service. They think that it is a burden in the form of extra bank charges.
Some customers think that after all it is plastic and cannot take the place of money in hand and with Plastic Money options become

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