MICE is a part of tourism industry which caters to the corporate tourist (large group) come together in a particular venue for a particular purpose.
Source: Hitachi Point. MICE. Digital image. Https://www.google.co.in/url?
One could mark the advent of MICE back to 19th century Europe and North America where increasing need of exchanging ideas and strong sense of change had contributed to increase in demand for large public
space . As towns realized the importance of such events , group of business in Detroit , Michigan decided to employ salesmen (convention centre ) to attract meeting in the town . This led to the first convention bureau in 1896 . MICE could be seggregated into two segments : Outbound and Inbound . Outbound
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Being born and brought up in India has always been a matter of national pride as I could see unity in diversity everywhere where every religion is given equal opportunity to celebrate their festivals with fervour , different states with different cultural identity , different cuisines that appeal to different taste buds, warm hospitality that makes tourist feel like home , distinct flora and fauna and spiritual enlightenments when they travel length and breadth of India . It is sad that India having such unique selling proposition is unable to attract the attention of corporates tourist who is seeking places where they could simultaneously do business and enjoy .
After searching which are the top MICE destinations in Asia , Singapore was in the first rank so I decided to do the comparitive analysis to find out the stubborn barriers to growth and solutions to overcome it to outrival Singapore . Thus ,this leads to my research question , “To what extent, enhancing the revenue in MICE industry can bring extra revenue to Indian tourism
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Through collating information from various esteem sources like UNWTO, The factors that a Business look for a desirable MICE destination are : Safety and security , Behaviour , Hygenie , Geographical location , Information and communications ,prices , Infrastructure and tourist attraction that will be useful in analyzing how it could help in overcoming its barriers to be at competitive space with Singapore . The tools which has been used for aiding the analysis are : Ansoff matrix and SWOT analysis
The first gathering was held on July 19th-20th, 1848, in Seneca Falls, New York. The convention was led by Elizabeth Stanton and Lucretia Mott. They put the convention together quickly and did not advertise it a lot yet they still got over 200 people to come to it.
Cummings, Michael J. To a Mouse (Robert Burns) a Study Guide. March 2010. 15 March 2010 .
Both the 1994 film Forrest Gump and the 1937 novel Of Mice and Men, written by John Steinbeck, feature non-typical characters. While these two stories have their obvious differences, there are similarities between the protagonists of each publication that cannot be ignored.
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India's current marketing environment in comparison with the marketing environment here in the US, citing both nation's similarities and differences.
In the year 2007, China and India ranked first and second respectively in the list of ideal foreign direct investment (FDI) destinations, according to A T Kearney, a global strategic management consulting firm (The Press Trust of India Limited, 2007a). The two nations, because of their similarities in geopolitical, economic and demographic aspects, are often compared with each other. To determine which one is more attractive for businesses to expand to, this essay will examine the business environment of both countries from the following perspectives: political/legal, economic, socio-cultural and technological.
Of Mice and Men is a novel by John Steinbeck. This book is an analogy about what it means to be a human. George and Lennie share the ambition to own their own ranch, but they encounter obstacles that stand in the way. Ironically, Lennie will become the greatest obstacle in them achieving their dream. This novel was first published in 1937, which is one of the most important aspects of the book. The reason why it is one of the most important aspects of the book is because one result of the Great Depression was a lack of steady jobs, which increased the amount of nomadic workers. When Steinbeck wrote this novel, ranch hands were beginning to be replaced by machinery and their way of life was disappearing fast.
The US alone with its world’s largest hotels/market has recorded net value growth, while China has literally doubled the revenue in the same time span. The leisure segment was the industry's most lucrative in 2014, with total revenues of $509.3bn, equivalent to 75.2% of the industry's overall value. The business segment contributed revenues of $167.8bn in 2014, equating to 24.8% of the industry's aggregate value (Global Hotels & Motels 7). The industry’s performance is strong and from 2014-2019 a drive to boost the total value is expected, with the PEST (LE) framework being used to scan the industry’s external macro environment.
1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists. The coastlines, sunny beaches, backwaters of Kerala, snow capped Himalayas and the quiescent lakes are incredible.
The hotel industry is one of the fastest growing industries in India. The total market size of Indian tourism and hospitality sector stood at US$ 117.7 billion and is expected to touch US$ 418.9 billion by 2022. The foreign direct investment (FDI) inflows in hotel and tourism sector during April 2000 to July 2013
Therefore in order to compete in today’s global world which requires each country saw what was to become the most important thing, then 3 aspects of culture, tourism and hospitality of its people, can be important aspect to see or judge a country. Culture is first rate or first base a country containing historical values and norms can affect how people act to be friendly, as well as the diversity of cultures can create an interest then this can we make as the promotion so that it could be an event that could become a tourism attraction to defend a country capable of competing at that position and can be taken into account.
The travel and tourism industry has blessed the country. India ranks third in the world for its tourism. Social rules are defined by culture in terms of what is appropriate, what is not, what affects people's approach to time and activities. It is important for companies to adopt multicultural environment of its workforce for the purpose of good relationship between customers and employees, it is thus necessary to train our employees in order to recognize the request by the culturally different customers.
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
The local culture and customs might attract the businessmen who are attending a conference in the city and give them a favorable experience, and then they are likely to establish their business operations there in the future. Thus business tourism can stimulate future investments for the destination.
...y has truly impacted the travel and tourism industry as well. Casino resorts are constantly uprising even after recent recessions because of the popularity of gambling, and the ability to experience many other enticing activities within the vicinity. As the gaming entertainment industry becomes more competitive, demand for higher service quality will increase to give the competitive advantage for success and market leadership (Walker, 2013). With competition increasing, the bigger and better casino resorts offering gaming, lodging, newer entertainment projects, modern and detailed architecture, and improved technology will start to increase in the market. Even with expected increases of these facilities, development companies are expected to practice sustainable initiatives while implementing and constructing these large profit centers of the hospitality industry.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,