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Effects of advertising on consumers
Summary of advertisement in health
Effects of advertising on consumers
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CHAPTER 1
INTRODUCTION
1.0 Introduction
This chapter presents the problem statements, objective of the study, theoretical framework, significant of the study, and scope of the study. According to William J. Stanton, the definition if advertisement is consist of activities involved in presenting to an audience a non-personal, paid-for message about a product or organization. Advertising is used to communicate with the present and potential customers. Advertisement is a non personal communication because the communication involved in mass media. The advertisement provides information about the firm, product’s qualities, and place of availability of the product. The information should be complete and true. Advertisement is essential for both the sellers and buyers. In the modern age of production, the manager can push the sale of their product increase with great advertisement. Every firm has advertising that need to tough competition in the market and adapt the fast changes with the new technology to gain more customers. A good advertisement involves creativity and high imagination that matches the expectation of the customers. According to World Health Organization (WHO) stated that the meaning of health is a state of a complete physical, mental and social well-being and not merely the absence of disease or infirmity. Health advertisement was done to persuade people to more concern about health and buy product that give benefit on their health.
1.1 Problem statement
Health advertisement gives impacts on customer purchasing behavior. The impact of the advertisements is more on television than the print media or radio. The problem is nowadays marketers neglect the important role of health advertisement on buying pattern of cus...
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...n they watch the health advertisement. This helps the industry to make the advertisement more attractive and make the customer remember the advertisement. When the advertisement was successfully, the customer would like to buy and try the new product. Then the customer will aware of this product and the sale of the product will increase thus the profit of the company also will increase.
Besides that, the customer or community also will alert about their health. The health advertisements evoke awareness of the important of healthy lifestyle. For example advertisement about stop smoking for avoids disease such as heart attract. When all the community has a good condition of health can increase the standard of life. They can focus on their job and the productivity of the worker can be improved. The company can reduce the cost to pay to the employee for the medical fee.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
This film dealt with advertising and the techniques used today as a way to sell products and services while raising the question as to whether there are more brands in need of a real purpose. Furthermore, it worked to explain some the difficulties found within advertising such as reaching the consumer as well as the evolution of marketing.
The better the advertisement, the more customers they can potentially get to purchase their goods and/ or services. In chapter 14, Hayakawa stated: “Advertising, then, has become in large part the art of overcoming us with pleasurable affective connotations” (p. 150). When I look at advertisements, they either give me a positive or negative feeling. While I was oversea in, I remember going to buy cigarettes with a friend and when he got the cigarettes they had a picture at the bottom. In one corner at the bottom it had the warning and on the other side, it had two pictures one of lung cancer and the other of mouth cancer. The advertisement for the cigarettes gave me a negative feeling which is why I have never
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
Arby’s is a fast food chain started in 1964, by founders, Leroy and Forrest Raffel. The first Arby’s opened was a sandwich shop in Boardman, Ohio. The idea was to serve up something quickly and was not a hamburger; Arby’s served up hot, freshly sliced roast beef sandwiches ("Arby's", n.d.). Arby’s does not have the size of other popular fast food franchises, Subway, Mc Donald’s, or Burger King. Arby’s currently operates in about 3,400 locations, in 48 states and five countries: U.S., Canada, Turkey, United Arab Emirates, and Qatar ("Arby's", n.d.). Arby’s menu has stayed very close to the original for almost thirty years. In 1991, they introduced salads, and sandwiches with less than 300 calories. In 2001, they introduced and heavily marketed a new line of sandwiches the Market Fresh sandwiches. Arby’s then added wraps to the Market Fresh menu three years later ("Arby's", n.d.). The Advertising strategy for the Market Fresh Menu included radio, TV commercials, and magazine ads. Advertisement promoting Market Fresh menu items showed premium deli style sandwiches made with fresh ingredients. For consumers that wanted a healthier choice when it came to fast food options. The wraps add to Arby's Market Fresh menu were to give customers more unique tasting, high-quality options in fast food dining. Even the menu name chosen elicits certain images for a consumer. The term market conjures images of picking fresh fruits and vegetables from the farmers market. The term fresh has consumers believing that the food is made on the spot for each order. Where other fast food restaurants, like Subway, slice it before the meat reaches stores. Arby’s advertising campaign “Slicing Up Freshness”, which highlights the chain’s freshly sliced sandwich m...
1.1 This report has been written to promote a healthy eating campaign. The aim is to support existing health promotion strategies by addressing the health issues to those individuals, who are less likely to access health services. The target of the campaign is to involve parents by providing healthy cooking workshops at schools, nursery and community centres.
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
Therefore, brand loyalty among current consumers might be interrupted due to health concerns. Thus, advertising to attract new consumers is vital.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Advertising for Pharmaceutical products in the United Kingdom and the United States triggered frequent examination included integrated marketing communication, How they affect the audience, Social Responsibilities influence by the Advertising Standard Authority, UK, Impact of the advertisement towards the cultural in Malaysia, Globalization and Ethical Issues.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.