Impact Of Ethical Consumerism

1423 Words3 Pages
bulb-icon

Recommended: Summary on sustainable fashion

The Rise and Impact of Ethical Consumerism

• Ethical Fashion

2017 has seen the rise of slow-fashion movement. More fashion brands, from small boutiques to well-known labels, are bringing more ethical choices than ever before to modern consumer markets. These range from selling the products made from organic, sustainable and recycled materials, fair trade practices, and cruelty-free methods to build a sustainable business model rejecting the environmental and ethical issue.

Not only the fashion industry is moving towards ethical environment but consumers are more concerned about it. The relationship between ethical fashion and consumer purchase behavior is getting stronger. Consumers prefer eco-conscious shopping and willing to pay a premium …show more content…

Ethical Consumer Markets Report 2016

The chart above demonstrates that consumers are concerned about ethical as well as environmental issues. After animal welfare, labor standards and human rights issues are two of the main reason to boycott the products. These reasons make the clothing industry to be more transparent about every product they make. This improves the working conditions of the workers.

• An overview of ethical fashion brands from the UK

As the data is analyzed in the ethical consumer markets of UK, UK-based two fashion brands with the ethical approach are chosen.

Mayamiko

Ethical approach: Artisan made clothing, Ethical Trade Initiative Certified
Kown for: Colorful Prints
Product Range: Women’s apparel, accessories and tech accessories

CSR of Mayamiko

Human Welfare Animal Welfare Environmental Welfare
No forced/child labor Zero waste policy
Freedom of association and right to collective bargaining Solar-powered …show more content…

Action speaks louder than words.

Conclusion

Consumers are concerned about ethical products and demand is increasing day by day. They don’t only believe in “we are what we eat” but also “we are what we wear”. According to the finding, ethical consumers are more interested in reusing the clothes rather than buying a new ethical garment. Thought’s approach to passing the garments is exactly what ethical consumers are looking for. Their blog gives ideas to make a planet-pleasing difference by recycling old clothes through different methods.

People tend to purchase the product that has transparency. Although many consumers are aware of throwaway culture still the quantity is insufficient. Retailers should take initiatives to raise the consumer awareness and educate them about the ethical issues faced by the world through the fashion industry. Following two ways can actually make a world better place:
- Change the mindset in a large proportion of humanity including some corporate and political leaders.
- Sufficient consumer demand for clothes that are respectful to people, planet and product.

WORD COUNT:

Show More
Related

  • Primark Case Study

    1985 Words  | 4 Pages

    Sustainable development has materialised as a framework in addressing economic, environmental and social issues (Macagno, 2013). Primark have themselves adapted to this framework, through working in an ethical and fair way to put issues right and develop sustainable practices. Such practices include; providing consumers’ with ethically sourced garments, through their third party suppliers (Primark, 2016d). They work closely with their suppliers to provide assurance that their products are ethically produced and are subject to independent audits to ensure their ethical approach is well managed (Primark,

    Read More

  • What Are The Visual Techniques Used By Vik Munniz Waste Land

    1924 Words  | 4 Pages

    Tadajewski, Mark, and Kathy Hamilton. "Waste, Art and Social Change: Transformative Consumer Research Outside of the Academy?." Journal of Macromarketing (2013): 0276146713509631. Google Scholar. Web. 6 May 2014

    Read More

  • Sociology Fast Fashion Essay

    965 Words  | 2 Pages

    First of all, the production of a T-shirt can influence a variable of angle of environment. For instance, according to the investigation of the World Bank 17% to 20% of industrial water pollution is due to textile dyeing and treatment. Moreover, the production process of fast fashion can lead to air pollution because reusing cotton prevents the emission of more than 7 pounds of carbon dioxide. (Steinberger,2009) With more and more evidences proved that the production process of fast fashion, either governments or Non-Governmental Organization will devote more efforts to aware human beings the serious results and try to find a balance between economy and

    Read More

  • Priceless Fast Fashion

    805 Words  | 2 Pages

    The environmental impact of making textiles and clothing is damaging to natural resources and is unsustainable. Buying a cotton shirt seems like a good choice to most consumers because its material is produced from a plant. What people don’t know is that cotton is the world’s dirtiest crop due to the heavy use of insecticides and pesticides. “Cotton covers 2.5% of the world's cultivated land yet uses 16% of the world's insecticides, more than any other single major crop” (Organic Trade Association, 2011). In addition to the ground pollution from crop production, coal burning factories and textile mills leach chemicals into the air and water. As Leonard (2007) discusses, the factories being built overseas not only pollute their water, land, and air but pollution also ends up coming back in water and wind currents. Water is contaminated with countless toxic chemicals and used in excess to grow and produce textiles for clothing production. A great example of this abundant waste is that one t-shirt requires 2,700 litres of water to produce. Fast fashion is damaging the environment on a global scale and that is just the beginning of this flawed system.

    Read More

  • Ethical Issues in the Fashion Industry

    2138 Words  | 5 Pages

    Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.

    Read More

  • Andrew Morgan The True Cost

    717 Words  | 2 Pages

    This creates an enormous number of clothes that are going to developing countries, and instead of helping, it is creating environmental issues because there are too many clothes that are being thrown out and the developing countries do not need them. Overall, it is about the profit, not the true cost because the costs are great. The fashion industries are not thinking about the pollution they are creating, water contaminations, health issues, and environment

    Read More

  • Impact Of Fast Fashion

    1396 Words  | 3 Pages

    I hope to use this article in essay to support the policy section of my claim. Finding solutions to fast fashion is one of the harder topics to write about, and this article gives good insight to how I can shape the policy portion of my claim. I will bring up the idea of organic cotton, and other sustainable fiber plants, as a way consumers can shop more ethically. This article has broaden my perspective to possible solutions of fast fashion.

    Read More

  • Fast Fashion

    2486 Words  | 5 Pages

    For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..

    Read More

  • Elizabeth Cline The Power Of Buying Better Summary

    445 Words  | 1 Pages

    As the author stated, the current fashion trend focused on a faster, cheaper and lower-quality clothing trend, where the buyers’ sole reason is to buy cheap clothes for immediate uses. Cline claimed that this trend of fashion is hugely environmentally irresponsive and unethical due to many illegal and immoral practices committed by the many big corporations, as a result, many new companies jumped to action by promoting a new clothing trend that is solely about built to last. These clothes were created from the finest

    Read More

  • Environmental And Environmental Issues In The Textile Manufacturing Industry

    1208 Words  | 3 Pages

    As a response of various environmental issues from the textile manufacturing industry, green or sustainable textile manufacturing has aroused in recent years. The idea and concept of sustainable textile manufacturing is involving ethical and sustainable considerations to the entire supply chain process, from textile production to apparel manufacturing to retailing. “According to the Ethical Fashion Forum (2011), ethical fashion “represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment.” The ethical fashion industry follows an ethical production cycle which creates social and environmental value.” (Cervellon & Wernerfelt, 2012, p. 177) Consumers is the biggest contributor and the reason of success for the textile manufacturing industry, therefore, in order to promote the growth and future for sustainable textile manufacturing, the education and knowledge that consumers have on green fashion and a new mindset for business and manufacturing are crucial for the future of a better environment for

    Read More

  • Sustainable Fashion Essay

    1477 Words  | 3 Pages

    Sustainable fashion allows consumers to further control fashion brands, by purchasing more or fewer items. Purchasing items creates more jobs, which in return creates more money flowing through the economy. Fast fashion and mass-produced clothing do effect the environment and factory workers. That being said, how does fast fashion directly impact the consumer and their personal choices? The Journal of Consumer Behaviour article entitled The Values and Motivations Behind Sustainable Fashion Consumption provides research data collected through semi-structured interviews that answers that question. The research finds sustainable fashion consumers show an association between the cost of sustainable fashion with quality while being motivated to purchase it due to the products supporting a community. (Davies & Lunblad, 2015) Sustainable clothing is more expensive and is difficult for all consumers to purchase. The high cost of sustainable clothing is due to the use of organic crops, made to order items, and the cost of manufacturing clothes made by individuals working in a safe environment and making a fair wage. (Chong, 2017) While consumers may have a desire to help their community sustainable clothing is more expensive and is not readily available. Consumers are still very much interested in fashion that fulfills their personal wants and needs. “Without sustainable fashion suppliers providing core product and meaningful psychological benefits, it is doubtful that many of the consumers would continue to consume for purely altruistic reasons.” (Davies & Lunblad, 2015) Sustainable fashion limits a consumers ability to wear the most recent fashions or styles of their peers. “Given the importance of identity construction to many consumers, drivers to be ‘fashionable’ often outweigh drivers to be ethical or sustainable. This paradox highlights the clash of the desire to consume with

    Read More

  • Fast Fashion Essay

    996 Words  | 2 Pages

    It is certain that people are getting more used to wasting products that are still reliable to use and, especially in fashion, not that many people are aware of the concept of sustainability. Although concept of recycling paper, plastic and glass has now spread a cross the states, people still doesn’t know how to recycle or reuse their clothing. “65 pounds of clothing and textiles a year are improperly discarded and only an eight of that goes to charities for reuse [1].” This indicates how unaware people are when it comes to taking care of their garments. Or rather, the way in which fast fashion industry promotes the value of cloth is very low, and it is because the fashion industry wants people to get rid of their clothing as soon as possible in order to sell their new colle...

    Read More

  • Importance Of Fashion Consumerism

    1225 Words  | 3 Pages

    The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.

    Read More

  • Consumerism In The Environment Essay

    765 Words  | 2 Pages

    Today the consumerism plays an extremely important role in contemporary societies; consumerism has carried a part of the planet to the edge of Ecological, social and economic abyss, and every day becomes more evident. But naturally, it goes against a process that has become common in the daily life of people, The consumers need to advise about nature of the products, the value and the consequences of the consumption of certain products in the environment. One of the most creative ways to solve this problem is to minimize consumption of newly manufactured products, either by buying items with a longer shelf life or buying used items, new resources are not used in the manufacturing and industrial pollution and carbon dioxide will be lower. We can Recycling and reusing, also make reasonable use of natural resources, energy, and water, this contribute to the mitigation of climate impacts, will require manufacturers to use more sustainable technologies.

    Read More

  • What Is Sustainable Fashion Essay

    1179 Words  | 3 Pages

    Sustainable fashion is among the developing design viewpoint and movement of sustainability with the main objective of establishing a structure, which can be sustained for the foreseeable future in terms of conservationism and social accountability. This implies that all the products made are developed with much consideration to the environmental and social influence all through its overall lifetime encompassing its carbon imprint. It is revealed that sustainable fashion is not just a short time trend but one, which could endure for a long time (Fletcher 76). Beforehand, conservationism used to represent itself in the fashion world through the contribution of a portion of transactions of products for a charitable reason.

    Read More

More about Impact Of Ethical Consumerism

Open Document