2012 Olympics and its impact on the hospitality industry of London.
Research Background / Context
On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughout their campaign that the games would benefit the whole of Britain.
The proposed research is on the impact of the hosting of the 2012 Olympics in London and its impact specifically on the hospitality industry. Other studies have been done on the impact of the Olympics viz. Olympics Games Impact Study (OIGS) which is a study by Price Water House Coopers in December 2005. It was commissioned by DCMS and the London Development Agency to assess the likely benefits of hosting the Olympics and Paralympics in 2012 in social and economic terms.
This year i.e. 2008, Olympics will be hosted by China in Beijing and it is assumed that industry and people in general will benefit immensely in terms of more employment opportunities and the effects of the same will last longer. It had also given a significant boost in construction activity. With hosting of the Olympic Games in Beijing it is foreseen that the tourist arrivals in China will increase considerably well beyond 2009.
According to a survey carried out by Pacific Asia Travel Association (PATA) in association with Visa International called the Asia Travel Intentions Survey 2007 in which 9 out 10 respondents in the survey planning to attend the Olympic games intended to visit ot...
... middle of paper ...
...ate findings
Print and Submission
References
John R. Walker (2005) Introduction to Hospitality Management
Steve Mawson The Fundamentals of Hospitality Marketing
http://www.culture.gov.uk/Reference_library/Publications/archive_2005/ogis.htm cited 25.03.08
http://en.wikipedia.org/wiki/Hospitality cited 24.03.08
The Economic Impact of the London 2012 Olympics by Dr. Adam Blake (2005/5)
Olympic Games Impact Study by Price Water House Coopers (http://www.culture.gov.uk/NR/rdonlyres/E88F2684-F49E-4F45-B826-2F19F21374F8/0/OlympicGamesImpactStudy.pdf) cited 24.03.08
http://www.hotelresource.com/article14010-Staying_ahead_of_the_Games___By_Kieron_Ritchard__VP_Developm
ent__Le_Meridien_Hotels___Resorts.html cited 24.03.08
Olympic Review June 2006 http://multimedia.olympic.org/pdf/en_report_1077.pdf cited 24.03.08
Since 776 BCE, the Olympics have been a way for people of different cultures to come together and compete in friendly competition. In 1892 the first modern Olympics were held in Athens, although it had been over a thousand years since the last game it still had brought together an assortment of different religions and ethnic groups together. Many factors shaping the Olympic Games reflect the changes that have taken place in our world since the last game in 393 CE in Greece such changes include woman’s suffrage, global economy, world wars, and proving competency.
Billions of dollars and hours are spent, every four years, preparing for the Olympics. In the mid 1990’s, the schedule was modified to have alternating summer and winter games on a biyearly cycle. Countries fight for the honor of hosting these worldwide games. At first glance, it may seem exciting and glamorous to be chosen to host the games. The Olympics can offer the opportunity for the world to see the host city and surrounding area at its best, potentially generating future tourism and fame. A short term economic boom may result due to the creation of jobs, added tourist revenue, and other growth. Hosting the Olympics generates excitement and enthusiasm in cities and countries that may need a boost. However, when one takes a look further
“After The Party: What happens when the Olympics leave town?” The Independent. n.p. 19 Aug. 2008. Web. 29 March 2014.
It was estimated that the Olympic Games 2012 would involve more than 11,000 athletes and officials, 1 million visitors from around the world, and 4 billion television audiences, or more. Therefore, it was important to ensure that the Games preparations were ready on time, delivered high standard sports facilities to the sports professionals while controlled spending within budget.
The economic benefits of the 2000 Olympics can be classified as direct and indirect. Direct benefits include the impact of the Olympics on exports, investment and employment. In terms of exports, the main impact will be inbound tourism, sponsorship fees, media broadcast rights, and ticket sales. The staging of the Olympics will encourage more international tourists to visit Australia. Sponsorship fees received from international sources were strong leading up to the Olympics and according to the Reserve Bank of Australia (RBA), broadcast rights, approximately one billion dollars in value, were recorded as exports in September quarter 2000. Ticket sale sold to overseas visitors,...
Hosting the Olympics comes with many perks for such as, prestige, the creation of new facilities and countless amounts of benefits. With so many things the Olympics has to offer, there can be numerous reasons why countries compete to be elected as the hosting country for the Olympics. The most common reason countries want to host the Olympic is because of its potential ability to improve the country’s economy significantly. With the entire world participating in the Olympics, the hosting country can market...
The organizer have been missing a great opportunity to celebrate their games and enjoy the festivities because masses of cheering fans and Olympics revelers would help present their country in the possible light, as the games are being televised to an estimated worldwide audience of more than 4 billion.
After careful research, the answers to these questions have been found. First, the topic of how an “Olympic City” comes to be. All cities applying to become candidate cities to host the Olympic Games are subject to a candidature acceptance procedure, conducted by the IOC Executive Board. IOC stands for International Olympic Committee. In the end the IOC Executive Board will determine which cities are accepted as candidate cities. There are several criteria that a host city must meet in order to be considered a candidate for the job. Two of these are: ability to host, organize and stage high level international multi-sports events and compliance with the Olympic Charter and the IOC Code of Ethics. Once the candidates are chosen based on more general elements, the process of choosing an Olympic host can begin. There are usually five cities chosen as possible candidates for the prestige honor of hosting the Olympic Games. From here each city must fill out a lengthy questionnaire about their plans for the Olympic Games. The main topics on the questionnaire concern Motivation and Support, Political and Public Support, General Infrastructure, Sports Infrastructure, Logistics and Experience, and the Financing of the games. After this long and in depth form, the IOC has a better knowledge of each city’s plans for all the events and coordination for the Games. After the questionnaire is received the IOC can send experts to the city to further investigate certain matters pertaining to the questions answered. This is usually done to ensure that the correct choice is made to further the “Olympic Movement.” Each of the five candidate cities receives a visit by not only the experts, but by the IOC to discuss matters more in depth to get a better feel for the city and it’s ideas for the Games.
Although the original origin of the games may not be known, the Olympic Games have provided nations from around the world an opportunity to come together every four years for the participation, judging, and viewing of a number breathtaking events. More countries join in participation of the Olympic Games as the years go on. Along with more participation from those of different countries, there are many more events for the games now than ever
Global events benefit regional, tourism and community development. Take for instance the Commonwealth Games and the Olympics. They both are events held globally that increase visitor’s expenditure and length of stay while improving destination awareness and increasing civic pride. Janecko, Mules and Ritchie (2002) explain events in small regional destinations are obviously beneficial and often play an important role in tourism development and thereby in regional development however, differ due to size and scale of the event. Global events create employment and increase labour supply, expenditures and even the standard of living. ‘As local economics have adapted to changing to global dynamics, the hosting of international events has become more commonplace and can play a significant role in local development, acting as a catalysts for jo...
For example, the Sir Chris Hoy Velodrome, an arena built for the track cycling event, will bring many benefits for those with the aspiring dream to follow in Chris Hoy’s footsteps. Previously, these aspiring cyclists would have to travel 400miles to Manchester to cycle on one of these tracks. As well as constructing these venues, the City Council aimed to improve the physical appearance of Glasgow, particularly in the East end. This is yet another benefit taken from the games. There will be an improvement in public spaces and upgraded community facilities across Glasgow, an increased access to green spaces, also making the East end a better place to live, provide new business premises and also increase the number of job
The Olympics is a mega sport event which is presented once every four years and it has become a golden opportunity for hosts to emerge as a strong country. Hosting the Olympics is a big thing for every country and they receive worldwide attention from the preparation period until the actual event. However, hosting the Olympics comes with heavy stakes and experts tend to argue about the appropriateness for the countries to host it. There may be people who oppose with hosting the Olympics, however, the country rebranding, the economy hike and also the pride and patriotism of citizens just demonstrate the need of hosting the Olympics for the development of the country.
Olympics is a symbol of unity and peace, bringing different nations together every other four year, ignoring their economic conditions, political status, the Olympics puts a world stage for recognition and accomplishment for the countries as well as their athletes. For Chinese people, being the host of the Olympics has always been a dream and honor. In early 1920s China was accepted as a member of the International Olympic Committee. In February 1991, under the suggestion of Deng Xiaoping and supports of the central government, China first bid for Olympics in 2000. Beijing was defeated by Sydney by two votes difference on September 23th , 1993, passed the right to host the 27th Olympics. Even though the application result was not a pleasure, Chinese have never gave up, eventually achieve their Olympics dream on July 13th 2001. In the night of Juan Antonio Samaranch, the president of the IOC, official announce the Beijing as the host of 29th Olympics, more than 400 thousands of people rushed to Tiananme...
These days, Olympic Games have become one of the biggest global events. It gathers a lot of top level athlete from all over the world and is competed to win the gold medal. The overall image that bring the Olympic Games is positive: excitement economic growth, flooding foreign tourist. However, it is important to remember that preparing for Tokyo Olympic costs a lot even though Japan has huge debt. The purpose of this paper is considering the problem of Tokyo Olympics in 2020. Despite the high expectation of the Tokyo Olympic, little is known about the severe problem that faces Japan at present. Thus, the work will be focus on Japanese internal issues which impact on citizens directly to ensure the success of Olympics.
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.