Hyundai: The Auto Industry: Advantages And Competitive Challenges

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The auto industry has always been something Americans have been proud about. The industry employs tens of thousands of workers across the country with a good wage and great benefits. Ford, GM and Chrysler, or the Big 3 as they are sometimes known, are brands that can be recognized around the world. But with increased competition from foreign automakers and the constant battle to stay profitable, there have been some challenges that have plagued the industry.
Global competition from automakers such as Toyota and Hyundai. Hyundai creates a competitive advantage based on the warranty they provide their vehicles. They cover their powertrain for 10 years or 100,000 miles and a 5 year, 60,000 mile warranty on new vehicles that covers any component originally installed by the manufacturer that fails under normal wear and tear. The American automakers …show more content…

New technology has allowed vehicles to achieve the same amounts of horsepower as a larger, high performance engine normally would while keep fuel economy above average. Ford Motor Company developed their Ecoboost engine that provide the horsepower of a V8 engine with the fuel economy of a V6. This has not only become an attractive option for the everyday consumer, but also industries like law enforcement who have been able to see significant savings in fuel costs while not losing any sort of performance value on the vehicles. In addition to more fuel efficient vehicles, hybrid vehicles have also risen in popularity and decreased in cost. Ford Motor Company now offers their Fusion sedan as a hybrid option as well as their Escape and C-max. As the effects of pollution become more apparent, and tougher emission regulations are being passed on new vehicles, hybrids are becoming more and more

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