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Developing Marketing Strategies
Developing Marketing Strategies
Developing Marketing Strategies
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Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE:
1. Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads:
The Mission of Hurricane Island Outward bound is providing safe, challenging, educational experiences in a wilderness setting, carefully structured to improve self-esteem, self- reliance, concern for others and care for the environment."
This mission statement reveals NOTHING about limiting these benefits to only the underprivileged. While that population might benefit MORE so than the middle-upper class, it is truly irrelevant. Those at Hurricane ASSUME that it is directed for the underprivileged. With the inception of Hurricane, founder and school president Peter Willauer envisioned " an outdoor classroom"- not an outdoor classroom for the poor. This is critical. In addition, according to Exhibit 4, we see that Special Programs, (i.e. the group of vets, substance abusers, troubled youth and other groups) seem to those programs which specifically cater to the under privilege but yet, in 1985 these programs only account for at maximum 22.6% of the student population.
Yet, despite this reality, if we are to assume that the schools wants to cater to the underprivileged or those who cannot afford tuition, expanding the PDP is the only way to do so. BECAUSE:
1. Its success rate cannot be ignored. 158 professional attended in 1985- and those 158 are those that received NO financial aid. That accounts for 6% of the public course student population. This is significant because it's the first -year that the program is in place. In addition that's 6% of the public course student population, which is not necessarily 6% of tuition revenues. It is more likely top be more than 6% of tuition revenues since these PDP received no financial aid.
2. In accordance with this, marketing corporate America is advantageous for hurricane is three ways that most other populations are not:
A: First, Hurricane has a problem occupying the winter (off-season) season. Corporations, unlike student populations, or younger, not-working populations do not have a "season". Work is full-time. It does not revolve around summer or winter.
B: it is clear that corporations are likely to pay full price for classes and do not need financial assistance as can be used as tax deductions.
C: If hurricane achieves success with a corporation, that corporation will be a returning customer for much longer and will provide much more income than one family or group etc.
The hurricane is argued to be a man made disaster, a result of government neglect and failure to protect the lower socioeconomic class. Vine discusses how non political minorities have always been excluded from fundamental rights stating that the “non-political minorities have no significant constitutional protection, nor have they ever.” These non-political minorities received deficient protection from in Hurricane Katrina. The aftermath showed that African Americans vastly outnumbered whites in the flooded area from over a 3.8:1 ratio and African Americans accounted for 66 percent of the storm deaths while whites accounted for 33 percent (Campanella). This discrimination is shown through the disproportion of those who were most affected by the disaster since “the race and class dimensions of who escaped and who was victimized by this decidedly unnatural disaster not only could have been predicted, and was, but it follows a long history of like experiences”
This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:-
(Bruenig). This is because students from well-off families already enjoy a disproportionately successful future than students from poor families, State budgets could become strained, which might lead to cuts and decreased access to programs that students want to take. Budget cuts may also need to take place, or pulling from other departments to make up for the loss of tuition. These could come from high schools, middle schools, and elementary schools. This could result in many teachers, administrators, and other school district employees losing their jobs due to schools needing to save money.
Combine this information with the equally troubling information released by Bloomberg stating “college tuition and fees have increased 1,120 percent since records began in 1978” and a serious financial problem for students emerges (Huffington Post, 2012). One thing should be clear given these statistics: something must be done to help lessen the financial burden being placed on today’s students. Considering the implications of these two figures, the University of Delaware should attempt to remedy the increasing cost of textbooks as soon as possible before they overwhelm students any more than they already have. In order to help reduce these runaway costs, this institution should pursue a policy similar to those high schools and elementary schools practice, namely a sort of loan program. In order to best understand why implementing such a loan program would be most beneficial to the students, one must understand why textbook prices have spiraled out of control.
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...
August 2017 marks the date for the formation of one of the most devastating, powerful and catastrophic hurricanes in history and it is recognized as the strongest hurricane observed in the Atlantic. Hurricane Irma was labeled as category five and it’s peak, reached over 180 mph causing immense damage. Over 134 recorded personals were affected by Hurricane Irma. Hurricane Irma was ignited by global warming as it contributed to the spread in multiple ways. One way was that rising sea levels made flooding more likely. Another way was that global warming slows weather patterns so Hurricane Irma was moving slow which caused more damage as it travelled through different regions. The damage caused by Hurricane Irma was enormous therefore the cost
In the United States today, there are inequities that exist in education and access to resources for low income minority students. During a time where education is more important to an individual’s success than ever before, at-risk poverty and minority students are being disadvantaged in the current school system. It is imperative that students receive all of the resources that they need in order to advance through the educational system regardless of their socioeconomic background. The inadequate distribution of federal and state funding and insufficient access to resources, as well as adequately skilled teachers, are factors that contribute to the lack of support that low income students receive. By ensuring the proper allocation of funding
Public colleges must be affordable to anyone who wishes to attend. If colleges lack to provide this to students, it can affect dropouts, a student’s ability focus, and cause stress. The problem of lack of funding is that colleges have insufficient funds. Therefore, the best possible solution for the problem of lack of funding would be increasing and collecting more funds from state taxes. Collecting funds from the state’s taxes is an effective solution because students get more academic support programs, which decreases dropouts.
A. There are two kids applying to a college. Both have the same GPA, extracurricular activities, and test grades. They should score the same on their admission policies, but one has a grandfather who came from Mexico. That person qualifies as being a poorly represented ethnicity and all of the sudden qualifies for acceptance when the other person does not. That just isn't fair.
Children from low-income families face a dual problem of fewer educational advantages during their life. In Longs, South Carolina, a Catholic school exist which many parents send their children for the best education possible instead of public school. Schools across the United States have numerous difficulties of youth not attending and graduating high school. Parents either know of or have witnessed illegal activity within a vicinity of public schools. The literature that is provided to teach these children is not efficient and effective. Many low-income families have no choice in the matter because they cannot afford the fees for attendance to private schools. Some families have the opportunity of obtaining a voucher that helps pay for the tuition. Many see this voucher as a way of abandoning public school instead of trying to fix it. Whatever the advantages of education for young people, many are not attending school on a regular basis. Many studies have been done that confirm that there is a vast difference in academic performance between children from high and low-income communities. Education is necessary but education alone does not make it equal between the privilege and poor children as many think it should. Decreasing poverty and inequality first, will raise educational enrollment and performance of students to succeed without regard to their environment situations, race, and gender.
Faced with a forecasted future of increased hurricane frequencies, urban Americans must learn to adopt new methods to combat the natural threat. The 2008 hurricane season in Cuba included two large hurricanes that resulted in only seven deaths, which paled in comparison to the number resulting from hurricane Katrina. (Hot Cities) Education and strong neighborhoods that look out for their inhabitants are cornerstones to the success of Cuban survival to hurricanes, and therefore must be assimilated into American culture. Additionally, steps must be made to decrease the American contribution to climate change, which is believed to be the driving force behind warming oceans and hurricanes. Better warned, informed and educated Americans will be better fit to surviving a future hurricanes.
hope to increase the access to these programs. This has worked to reduce the cost, but not the effectiveness of the programs in low-income schools.
This hurricane was a surprise to everyone. One junior forecaster tracked the exact storm but nobody else listened to him because he was a junior forecaster. The rest of the forecasters did not track the hurricane correctly therefore no one was prepared for the storm. No warnings were put out about the hurricane and
The plans tackled areas that need to be represented. For example, creating specific strategies to expand and improve the college eligibility of students from underrepresented and low income background. In addition, retention of these students would be the focus point. Also, increase financial aid resources to support the recruitment, enrollment of more diverse undergraduates. More importantly, surveyed students from underrepresented group in order to gauge their level of satisfaction with the environment and to figure out changes that they would like to see happening. Lastly, create an ambiance were students and staff can feel that they belong and that differences don’t break them apart from each other. Rather, it helps them understand that there can always be unity in
When choosing the marketing strategy an organization needs to recognize that the essential point of marketing is building profitable relationships with the target consumer, however, the organisation has numerous choices in planning their marketing strategy. A considerable number of corporations in the world define marketing as knowing the requirements/needs of the target market and convey through a different medium the idea that their product fulfils the consumer’s need better than the competition.