Howard Schultz Research Paper

It is into this era that Howard Schultz was born and against which he fought. Howard Schultz rejected the characteristics revealed by 1980s businesses. He went against the fact that CEOs pay themselves more than the average worker, CEOs spend their time doing other activities other than running a business, and are generally seen taking advantage of their money and the perks that come along with being a successful CEO. In choosing to be different than the CEOs of his time, Schultz broke the reputation behind CEOs paying themselves more than their workers. Schultz found it humorous the way other businesses surrounding him were ran. After launching Starbucks, Schultz was adamant about running a business that was about more than just the coffee.

Although Schultz, is a widely renowned CEO who earns a large yearly salary, he doesn’t spend the money on his own luxurious desires. Instead Schultz has created a mark on Starbucks, which seeks in focusing on performance and humanity ("Howard Schultz: Redefining the Role").With his focus on performance and humanity, Schultz has created jobs for the U.S. by, “[collaborating] with the non-profit Opportunity Finance Network… which funds loans to small businesses who face challenges getting credit” (“Howard Schultz: Redefining the Role"). This reveals that Schultz does not only focus on the needs of his company in attempt to keep it as successful as it is but he also sets aside focus for other companies who are not yet strong enough nor developed to receive credit. Additionally, Schultz focuses on service members, who often return home and face unemployment after returning to civilization. According to Starbucks, “[commitment] to hiring 10,000 veterans and military spouses… and to open five community stores that will make a contribution for every transaction to non-profit organizations that support veterans entering the civilian workforce and spouses of active-duty military personnel” (“Howard Schultz: Redefining the Role"). Evidently, Schultz’s successful business has placed a large amount of income and focus on society and those who face difficulties rather than luxurious items. It is evident that Schultz’s role as a CEO had vast impact on other businesses and society as a whole because as a CEO, he has redefined the meaning behind selflessness and leadership along with leaving a mark on society which focuses on putting others first, which isn’t what you would expect from an average