How to Turnaround Best Buy

3162 Words7 Pages

Introduction
Best Buy, a 47 year old business, has faced countless challenges over the years. While Best Buy’s reputation has fluctuated, the company has presented several strategies to deal with these problems by creating plans to stabilize and promote growth. Through an in-depth analysis, the following areas were studied performance, environment, and organization. The analysis will assist in examining Best Buy’s strategies and core competences. The objective of this study is an understanding of the challenges and to figure out what makes the organization successful.
The company was founded by Richard Schulze in 1966 in St. Paul, Minnesota and was originally called Sound of Music. In 1970 the $1 million mark was hit in annual revenues. Later in 1983, the name was changed to Best Buy. The company adopted the yellow tag logo in 1989. In 1999, Best Buy partners with Microsoft to increase sales. In 2009, a goal was created to reduce carbon. This was called "20 by 20," a 20% reduction in our absolute carbon emissions in North America by the year 2020. In 2012 there was a $1.7 billion quarterly loss. Currently, Best Buy is a multinational retailer of consumer electronics, computing and mobile phone products, entertainment products, appliances and related services. The Company operates retail stores and call centers, and conducts online retail operations under a range of brand names. With these brands, the company has had almost $50 billion in annual revenue in 2013 that employs over 145,000 people. There are 1,400 stores and locations in the United States alone. The online shopping sector has about 1 billion visitors shoppers annually. With that stated, BestBuy.com is in the top 10 retail websites in the United Sta...

... middle of paper ...

...on_Strategic_Management_Analysis.

Marcus , A. A. (2009). Winning moves: Cases in strategic management . (2nd ed.). Lombard, IL: Marsh Publications.

Murray, L. (2012). Best buy ceo outlines 5-point plan to 'renew blue'. Dallas Business Journal, Retrieved from http://www.bizjournals.com/dallas/news/2012/11/13/best-buy-ceo-outlines-5-point-plan-to.html.

Steven, W. (2013). Best buy case study. Retrieved from https://stonybrook.digication.com/best_buy_case_study_by_steven_watts/My_Resume.

Walter, L. (2012). Best buy in turmoil: Will it survive?.Forbes Magazine, Retrieved from http://www.forbes.com/sites/walterloeb/2012/08/22/best-buy-in-turmoil-will-itsurvive/.

Whitney , L. (2012, August 08). Best buy founder's strategy: Cut prices to better compete. Retrieved from http://news.cnet.com/8301-1001_3-57489213-92/best-buy-founders-strategy-cut-prices-to-better-compete/.

More about How to Turnaround Best Buy

Open Document