How To Write A Coffeeville Business Plan

Business Plan Summary

The Business

Business name: CoffeeVille

Business structure: Family Owned

ABN: 5000000000

Business location: Sydney

Date established: 2005

The Market

Target market:

Coffeeville primarly target small to midsized businesses which make up 80% of their customer base. They are limited by the geographic location, as they currently do not deliver outside of Sydney metropolitan area.

Marketing strategy:

Through direct sales, telephone, internet listings and mail outs. They also do telephone follow ups to ensure customers ongoing satisfaction with business.

The Finances

Key objectives & financial review

Financial objectives

The objective is to increase sales by 40% in the next 3 years.

Finance required

The company will need $60,000

Coffeeville has built a solid reputation over the past 12 years. Their primary target small to medium sized businesses which make up 80% of their customer base. Sales and profit has increased by an average of 5% each year.

Innovation

Research & development (R&D)/innovation activities

The company is excited to implement innovative ideas such as installing lifts in the trucks to eliminate the need for 2 drivers and using high technological devices such as PDA and GPS to encourage productivity.

Insurance

Workers compensation: Head Office employees are covered under individual contracts and the drivers are covered by an award system.

Skill retention strategies

Company communicate with employees by email for head office employees and printed monthly newsletters for drivers. Company provides info regarding policies and proceduers through employee manuals that are kept in each truck.

Anticipated