How To Promote Aboriginal Culture

 Age: 18 yrs – 70 yrs

 Place of birth: all the different states within Australia such as VIC, NSW, WA, QLD, Tasmania and SA.

 Disability: yes and no

 education: minimum high school graduated and TAFE graduated

 first language: English

 gender: both female and male

 household income: minimum $35,000

 indigenous Australian: yes

 languages spoken at home: English, Thai, Indian, Cantonese, Indian, Vietnamese, Polish, German, French, etc.

 marital status: single, married, divorced, de facto, separated.

 nationality: Australia, Vietnam, Chinese, India, Poland, New Zealand, Germany, France, Russian, etc

 number and age of children: 0 - 4

 occupation: sales, laborers, teachers, office admins, managers, self employed, etc

 General attitudes

 Authentic personal experiences: the local Aboriginal culture and tourism is the only one in the world. Before they decide to explore the overseas, they would like to understand the local culture and lifestyles. It is more convenient and easy for them to get to know the Aboriginal people’s life and origins and help to make them feel more to be an Australian.

 Social interactions: they will usually go travelling with their families and friends and it is considered as the relaxation time and opportunity for them to get close with friends and families.

 Meet and interact with the locals: people from different states are curious to find out the languages spoken by the Aboriginal people, their diet, their education and their culture.

An analysis of the potential for growth, size of the market and trends in tourism and any other factors you consider relevant.

Tourism market potential growth:

Australian tourism is one of the main economic contributors for Australia. Every state has its own signature tourism attraction spots and own personalities to attract both domestic and international tourists. Its unique flora, landscaping, geological status, history, culture and lifestyles are the main attractions for the

culture They respect their own culture of origin and would also like to know and understand the local culture and they want to part of the local culture and lifestyle Marketing should focus on long history and unique local aboriginal culture and values Tourists activities designing should consider adding more local culture programs and sessions lifestyle They are from a close knit community and family, they value and respect the friendliness, support and family support Marketing should focus on the different lifestyles from the aboriginal families and how they were brought up and their diet Tourists activities designing should consider adding the interaction between the local aboriginal people and tourists attitudes of consumers They would like to encounter the positive and helpful customer service and their inquires would be responded immediately Marketing should focus on the friendliness and kindness of the local aborigines Involved staffs and local residents should be friendly and supportive with the tourists values and beliefs They value and believe in love, respect, peace and support from each other Marketing should focus on the how the aborigines get evolved during the Australian history and their unique culture and languages spoken Tourists activities designing should consider introducing the history and background of the aboriginal