How To Change Victoria's Secret Advertisements

Victoria’s Secret changed its original slogan reading “The Perfect Body” to “A Body for Everybody” after receiving criticism from its customers. But is this new slogan any better than the previous? American society has a set image of what a woman is supposed to look like based on her body and beauty. In Victoria’s Secret’s advertisement, women who are larger than the average model size are being body shamed because the ad does not include a variety of body shapes and sizes. The advertisement created by Victoria’s Secret degrades women who do not meet society’s high standards of the “perfect” or “ideal” body image. Victoria Secret’s ad displays multiple slender and beautiful women¬ on their campaign image with a slogan reading “A Body for Everybody,” which, in turn, claims that Victoria’s Secret has a bra for every type of body but the bra sizes range only so far. According to “The Angel Bra Guide,” Victoria’s Secrets bras on only go up to a DDD. The quotation on the advertisement could possibly be interpreted as Victoria’s Secret having a bra for every type of bust size. In most cases, this may lead consumers to believe the bra they may purchase will fit their unique bust type because of the way the slogan is worded. Victoria’s Secret’s customers vary in body sizes but they may still want the bras

Some could argue that they interpret this advertisement as being motivational to women in search of their image of the “perfect” or “flawless” body. Individuals could also argue many women who shop at Victoria’s Secret typically are women of smaller builds because of Victoria Secret’s advertisements and commercials incorporate women of the standard “model” body. In return, women will believe that only people who are considered “skinny” are permitted to shop there. However, body shaming is a more valid argument because the advertisement does not display women of different shapes and