How Has Social Media Changed The Popular Music Industry

The contemporary digital media era, which we can say consider as a revolution, has considerably changed the popular music industry. Thanks to new generation media, the structure of the industry of popular music itself has been completely transformed worldwide.

From a wide point of view, we can say that the personal content has shifted from the concept of ownership to the concept of sharing. Smartphones and Tablet PC simultaneously allowed the use and storage of the content itself. In addition, the audience has changed its priorities from purchasing and collection material and physical music to downloading illegal copies. Also, mobile telecommunication companies are penetrating the music industry. For instance, they check the artist’s popularity

Although the change in service is still ongoing, there is no clear alternative to replace the traditional music market. Digital sound sources refer to digitized music files distributed via an Internet network and are also called online music. Online music began popular as the development of audio files such as MP3 files, enabled users to own and store them easily. Thus, the MP3 files have spread with the benefit of the Internet is the best fulfil of the needs and satisfaction of users and propose a paradigm of the new music market. And here are some aspects of the digital music

As a result, audiences and fans began to give weight to “seeing” as well as “listening”. For that reasons, artists became necessary to show some visual things through music videos or photos to promote themselves. Especially, beginners and new musicians should attract people’s motivation and attention to make them listen to their music. There are several ways. For example, you can create demo songs and released them via Soundcloud or Spotify to check people’s reactions or send your songs to A&R and Independent label to get some feedback. In addition, you can get interests from the audience by posting various promotional material like photos, posters and performance videos through the social media before launching your music in the