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Symbolism in Indigenous Religion
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Victoria Kass Analysis 1: Fired for not wearing 666 February 18, 2015 Introduction: Back in 2012 an employee of what is now “Berry Plastics Corporation” in Georgia refused to wear the number 666 at work and was fired later by his boss. His boss asked all employs to wear 666 on a sticker, representing the number of days the company has gone without an accident. He replied that he viewed the number 666 as “the number of the beast” and said there was no way that he would ever put that number on his body because it violated his religious rights. This illustrates cultural perception and symbolism, showing how various cultures view symbols differently. Description: In 2012, Billy Hyatt, an employee of a company that is now “Berry Plastics Corporation,” …show more content…
Symbolism can have a strong impact on ones attitude towards religious cultures (Garolera, 2001). In this case, Hyatt’s strong cultural perception on religious symbolism was just not enough to prevent him from wearing the letters 666 across his chest. One could assume that the public image of this company has probably decreased severely after this incident. Through Billy Hyatt, the community has seen the companies’ unfair treatment, simply in response to a man's religious views and …show more content…
Yang, Z. (2011). “Lucky” numbers, unlucky consumers. The Journal of Socio-Economics, 40(5), 692-699. Currency: This article was very helpful, as it was written in 2011 and has accurate and reliable facts. Relevance: This article had great relevancy because it gave good insight on my case. Authority: This had good authority because it’s from a well-known article, which makes the facts reliable and accurate. Purpose: This was very helpful because it showed perception from two different cultures and how they interpret different meanings with symbols. Sour 3 Citation. Swee Hoon Ang, (1996) "Chinese Consumers' Perception of Alpha‐Numeric Brand Names", Asia Pacific Journal of Marketing and Logistics, Vol. 8 Iss: 1, pp.31 – 47 Retrieved from http://www.emeraldinsight.com/doi/abs/10.1108/eb010268?journalCode=apjml Currency: This article was not very current because it is old. Relevance: This article was not very relevant because it did not provide as much description to the topic as I wanted. Authority: This was moderately helpful because the source and authors are not well known. Purpose: This was not very purposeful, it did not allow me to expand very much on my
Having the author’s purpose is vital to knowing how informative, opinionated, or factual the article ...
What two significant historical events/ trends were occurring when the document was created? Do not include the specific document, but select related events or trends that contextualize the document. What is the context (background and events going on) of this primary source? Include 1-2 sentences explaining the event/ trend.
Moore does not devote much of his attention to religious ideas. Instead, he examines several different instances of the blending of the sacred and the profane in popular American culture. Moore narrates the direct and indirect effects of the public display of religion for both sacreds and seculars. History, lifestyle, work, education, government, music, sporting events, marketplace, literature, and womanhood influence people. He also brings up how religion can influence racial militancy and terrorism that threaten equality, domestic security, and national identity.
Southland Christian Church, one of several worship centers in the United States that has earned the moniker “Six Flags over Jesus,” is Lexington’s largest megachurch. With a weekly attendance of 8,000 people and an operating budget that supports a staff of over eighty members, Southland far exceeds most U.S. congregations in terms of financial resources and social clout. In recent years, popular and scholarly studies have attempted to situate the megachurch movement within a broad cultural context. Although the majority of these analyses dispute the precise definition of a megachurch, most distinguish these multiplex sanctuaries from smaller worship communities by using the same criteria—i.e. weekly attendance, campus acreage, annual budget, etc.—that megachurches themselves draw on to represent their own success. [2] However, the essence of a megachurch is not its large buildings, but rather the theology of consumption that informs its programming.[3] In this way, a megachurch ethos has infiltrated even the smallest congregations in the United States and has helped to solidify Christianity’s inextricable connection to consumer capitalism. To those who see megachurches as symptomatic of a flawed Christianity, market-minded church growth confounds one of the faith’s oldest dualities, the contradiction of living in the world without conforming to its ways, as Paul puts it in Romans 12. Megachurches at once reject “the world” and participate in it by seeking to win the lost and wow the consumer at the same time.
The article was effective because of the use of examples to help readers relate to research that many would otherwise find boring.
Smart, Ninian. "Blackboard, Religion 100." 6 March 2014. Seven Dimensions of Religion. Electronic Document. 6 March 2014.
For example, a singer can be relevant to a discussion about music, but a jar of pickles cannot for they are not relevant, since there is no connection between pickles and a conversation about music. “Monster Culture (7 Theses)” by Cohen can be used to support many other topics that deal with the many things that are discussed in his article dealing with “monsters”, making his article relevant making the reliability of Cohen greater. In the other hand, “The Case for Reparations” by Coates can be used to apply to one of today’s most debated topics, equality for minorities, women, children, etc. This topic is present in today’s society and it affects millions of people every day making this article more relevant as well as reliable. Such is Coates relevance that as stated in the introduction of the article it states “in June 2014, the article generated more Web traffic in a single day than any story in the history of the magazine [The Atlantic]”, this just shows how relevant this article it was.
Geertz defines religion as ‘(1) a system of symbols which acts to (2) establish powerful, pervasive, and long-lasting moods and motivations in men by (3) formulating conceptions of a general order of existence and (4) clothing these conceptions with such an aura of factuality that (5) the moods and motivations seem uniquely realistic.’ In this essay, I will focus on the Geertz’s idea, and Asad’s subsequent critique, of symbols. (Geertz, Clifford, and Michael Banton. "Religion as a cultural system." (1966).)
...of brand equity in an organizational-buying context. Journal of Product & Brand Management, Vol. 6(6), pp. 428-437.
Consumers make choices every day that affect the economy we live in, and in return these choices impact one’s personal finances. Take for instance, buying clothing at retail establishment that is trending,
Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275
Shiffman, L.G. & Kanuk, L.L. 2010. Consumer behaviour. 10th ed. Upper Saddle River. NJ: Pearson Prentice Hall.
3] Keller, K.L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57, 1–22.
Simon, C.J., & Sullivan, M. W. (1993). “The measurement and determinants of brand equity: A financial approach”. Marketing Science, 12(1), 28-52.
Overall impact of brand on consumer behavior is moderate Brand name, brand loyalty, after purchase service, verification of the product; symbolic mean...