How Cultures View Color

1047 Words3 Pages

Color is a part of everyone's life, we are surrounded by different colors every moment. Because of this, we associate feelings and emotions towards certain colors. Certain cultures, color is a way to represent their belies and values. Cultures often associate different significance to different colors. The same color can have two very different meanings. This is because people from different cultures have different preferences over color.

Yellow is considered to be the brightest color to the human eye. It is a cheerful energetic color. In the Chinese culture, yellow is associated with power and royalty. Although, yellow is a bright cheerful color, as it starts to darken it, however, quickly becomes a dirty and unpleasant color. In American culture, the color yellow can be associated with cowardly actions and sickness.

Since ancient times, the color yellow has been considered to be a prominent color in the Asian culture. The color yellow is associated with royalty and is thus considered sacred and imperial. This association dates back to a time around five thousand years ago where Chinese society worshiped a king by the name of Taoism, Huang Di or Huang Ti nicknamed “The Yellow Emperor”, who is considered to be the earliest descendent of the Chinese race. “The Yellow Emperor” received this name “because his army tribe honored the value of the ‘Yellow Earth’ which was the symbol of farming and the ‘Yellow River’ of the central land (China).”. (Symbolism of Colours). At the end of his life, a yellow dragon is said to have appeared and carried him off to the heavens by invitation of the gods. Thus, descendants of “The Yellow Emperor” have “yellow skin”. (The Significance of the Color Yellow in Traditional Chinese Culture).

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... view color, I began to realize that by looking at the color, material, and decorative motifs of an object, a lot could be told about the cultural and political environment in which it was created and used. Objects that I once admired only for their aesthetic value became rich historical documents detailing everything from trade routes, to trends in religion.

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