Hospice Rebranding

743 Words2 Pages

Maya Angelou once said “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” Remaining the same Hospice and providing the same high standards of care, this rebrand of St Catherine's Hospice in an effort to better reflect its professional and patient-centered approach in specialist palliative care through the use of a new visual identity for all signage and promotional items, a new website and revamped fundraising literature. This project is the formation of a new look and feel for a hospice establishment, keeping the end goal in mind to increase awareness and ultimately funding. Undertaking this rebrand incorporates things such as a name change, new logo and a complete update of marketing …show more content…

The rebrand has seen a change in the name of the hospice and visual identity of the logo, which will act as a signpost for all the work that the hospice gets included in. A familiar colour scheme of blue is used in the new logo, harnessing the charity’s reputation and heritage while modernizing their overall look. The logo carries a hummingbird image at the centre of its design, symbolising the care which the hospice provides to patients and their families. The brief states "Their biggest challenge? Same as all Hospices. Fundraising." The brand refresh will aim to better communicate with supporters about what they can do to help, whether they get involved as a volunteer, raise funds or simply attend events. It is vital that the public understand how they can help hospice care services across the whole of Crawley. There is stigma surrounding hospice care but this dissolves when people experience it either as a patient, as a friend or family member of a patient, as a hospice worker or volunteer. The reality of a hospice as a place of peace, hope, compassionate care and active living even for people with serious illness is a revelation to people who have associated hospice with death and with sadness and gloom. This rebrand is hopefully a step towards diminishing the negative stigma to those who haven't experienced it by taking a rejuvenated approach, updating the brand and making it more

Open Document