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Marketing of Monsanto
Background essay on monsanto
Background essay on monsanto
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A Background and history on Monsanto Company, with product lines and products produced by them, along with the industry the organization currently operates in.
Monsanto Vegetable Seeds is the world’s largest seed producer. The organization founded in 1901 with a chemical product Saccharin that has evolved over the past hundred plus years (Monsanto Vegetable Seeds, n.d.). The organization, always innovative has found itself in various businesses such as plastics, turf, pharmaceuticals, food, and most recently 100% dedicated to agriculture. A cast organization such as Monsanto has many facets; however, this paper will focus on the vegetable seed division (MVS) within Monsanto. In 2005 the firm primarily focused on corn, cotton and soybean seeds and entered into an entirely new domain of vegetable seed. While its previous product lines were primarily produced, distributed and sold in a relatively small radius, vegetable seeds embarked the firm on a complete new way to manage a supply chain whereas the products may be produced in Asia, cleaned in the U.S. and sold in Europe (M. Secrest, personal communication, June 20, 2011).
Cover the issues involved with supply chain management such as placement of supply chain management within the organization and the relationship supply management holds with other departments, with an overview of management efforts in supply chain management.
Monsanto Vegetable Seeds has placed the supply chain organization within global manufacturing and supply chain. The of this group reports directly to the President of the division and the organization is about 1,000 employees strong. The supply chain heads are paired with their commercial counterparts and their marketing counterparts. This is hand...
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...ell. The key for them seems to be accurate systems, reliable data, and most importantly cross function communication. As the firm is distributing products with a short shelf life there is little room for error and they have created teams to help guide the supply chain through every step of the way. Communication is always first and rises above all other aspects of the supply chain management in this particular environment.
Works Cited
Burt, D., Petcavage, S., & Pinkerton, R. (2010). Purchasing descriptions and specifications. In Supply management (p. 129). New York, NY: McGraw-Hill/Irwin.
Monsanto Vegetable Seeds (n.d.). About us. Retrieved June 23, 2011, from https://www.monsantovegetableseeds.com/AboutUs/Pages/default.aspx
SAP (n.d.). SAP PP questions and answers. Retrieved June 23, 2011, from http://www.sap-img.com/production/pp-questions-answers.htm
Barlett and Steele’s “Monsanto’s Harvest of Fear” interpretation of Monsanto Company’s affect on the agricultural industry, its communities, and on consumers in the course of its aggressive expansion is both aggressive and unfair. Through the use of narratives and evidence, they reiterate and reinforce aliases composed by affected communities
Monsanto Company is a public, agrochemical and agricultural biotechnology company. Its main products are herbicides, crop seeds, and pesticides; However, Monsanto offers a broad arrange of products. Monsanto has patented many of its genetically modified seeds, some of which are herbicide resistant.
Challenges facing the Monsanto Company have been many. This company has been engaged in unscrupulous undertakings that have resulted in innumerable lawsuits against the company. In many countries, Monsanto Company’s products continue to be banned while others face law suits on their viability and safety of the public.
Above figure shows Monsanto is a monopoly in the Market. It is one of the fortune-500 companies whose annual turnover is greater than GDP of some small companies. Such is its power in lobbying governments of various countries. Also all these giants were once chemical companies who then bought seed companies to market their seeds. They either buy away their opponents or make their existence economically unfeasible due to their minuteness.
Although Monsanto Company took some social implications like charitable programs, it failed to uphold ethical culture many times over the years. Some of unethical practices the company had done so far were bribery, anticompetitive activities and harassing behavior towards infringer of patent. Notably, during the Vietnam War, Monsanto had been strongly criticized by producing toxic chemical named Agent Orange which had detrimental effects on not only human-beings but also the environment. Nowadays, genetically modified (GM) seeds produced by Monsanto remain controversial. Because of GM seeds’ unknown influences, it is
Labeling Food and Ingredients Developed from GM Seed. Monsanto.com. Monsanto, Mar. -. 2013. The. Web. The Web.
Monsanto was one of the major stakeholders from the beginning, they made profit from the very first genetically modified seed they produced and they have been ever since. They
"Monsanto uses patent law to control most of U.S. corn, soy seed market." Cleveland National News. N.p., n.d. Web. 16 Dec. 2009. .
Overall Monsanto is a huge organisation whose aims are to create sustainable agriculture in order to ease the problem of a growing population and poverty stricken areas. However GMO crops and plants used for animal and human consumption remains very controversial. Many organisations campaign against companies such as Monsanto who create and sell GMO and instead encourage people to eat organic pesticide free food and talk about the danger to health by consuming GMO foods. However when talking about ethics it can be argued that it is better to provide a GMO crop to which can resist droughts and pests instead of allowing people to go hungry when an infestation or droughts affects poor area that could result in people going hungry and famine.
Supply chain management is basically refers to the fundamental supply chain analysis of the organization which predominantly describes functionalities from source to the delivery point. In this process of delivery, supply chain management framework divides in four categories: In Planning the products and suppliers evaluated and selected, Sourcing pull the information process including contracting, ordering and expediting, Moving is a physical process from suppliers to end user and Paying is the financial process including payment and performance measurement.
The objectives of supply include: improving the organization’s competitive position, providing an uninterrupted flow of materials, supplies, and services required to operate the organization, keeping inventory investment and loss at a minimum, maintaining and improving quality, finding or developing best-in-class suppliers, standardizing, where possible, the items bought and the processes used to procure them, purchasing required items and services at lowest total cost of ownership, achie...
Supply chain management has been defined as that process that involves the management of information, materials, and all the finances that are handled within and across the entire supply chain process (Christopher, 2016). The management is usually done through out the entire supply chain management from that moment when the suppliers are involved through all the manufacturing activities, different distribution activities, and the way that the products are served to the final product consumer (Turban, et al., 2002). The process also includes all the activities that different organizations offers to their customers as after sale services for purposes perfecting their services and products towards their highly valued customers (Christopher,
The Caux Round Table Principles for business has recommendations for the company based on each of the 7 principles to ensure Monsanto embraces a global approach to achieve corporate responsibility. Thorne state “The 7 principles are to respect stakeholders beyond shareholders, contribute to economic, social, and environmental development, respect the letter and the spirit of the law, respect rules and conventions, support responsible globalization, respect the environment, and avoid illicit activities” (Thorne, 2011, p. 450). Business leaders can use these principles to have a successful organization.
Monsanto proclaims to decrease the third world’s hunger and malnutrition by selling GMO crops which increases financial outcome by increasing quality and by reducing costs through herbicide, drought and insect tolerance, specifically genetically modified for particular conditions of certain areas. Yet the pesticide resistance and the adaption of pests and weed, together with the financial circumstances of the farmers makes Monsanto not an improvement of the situation in the third world on a long term basis, but rather a business which establishes influence and income at all cost.
Van Weele, A. (2009): Purchasing and Supply Chain Management: Analysis, Strategy, Planning and Practice, Cengage Learning Business Press.