Heinz Swot Analysis

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HABOUT HEINZ
Heinz is a United States based food processing company headquarters in Pittsburgh has been producing high-quality foods for 145 years. The company is manufacturing food products in plants on six continents. They are marketing these products in more than 200 countries and territories in the world. The company consists of 150 number-one/number-two brands worldwide. Heinz holds a market share in excess of 50% in ketchup in the US, whereas they are ranked as first in ketchup. They were selling 650 million bottles of Heinz ketchup every year in the world. Beyond ketchup, Heinz is also marketing other great tasting foods such as sauces, meals, snacks, and infant/nutrition
ABOUT THE ENTREPRENEUR AND HIS ACHIEVEMENTS
Henry John Heinz (1844-1919) who was an American businessman founded the H.J.Heinz Company (Heinz Company). He started his career by packing foodstuffs on a small scale in 1869. There with the help of a friend, L. Clarence Noble he founded another company named Heinz Noble & Company. They began to market horseradish and it went bankrupt in 1875. With his brother John Heinz …show more content…

Their variety of wholesome foods and unwavering emphasis quality makes them like no other competitors on earth. They were viewing to become the best food company by that growing a better world. For that they were following five values which consist of more importance to consumer, quality of the food, its integrity, their ownership and innovation. Heinz is the company which passionate with serving good, quality food to their customers who were from different countries of different cultures. Heinz has also an infant food factory in Kendal, London. They were specializes in baby milks, it was previously under the brand of Farley’s, but now they were manufacturing under the name of Heinz Nurture. For infants it has currently around 200

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