Health Promotion

Module 1: INTRODUCTION TO HEALTH PROMOTION
Health Promotion
“It defines behavioural social science that demonstrates from the biological, environmental, psychological, physical and medical sciences to sustain health and prevent from diseases, disabilities and premature deaths through behaviour change activities (WHO, 1986).
According to Australian research, Health promotion not only hold actions directed at strengthening the skills and capabilities of individuals but also its an action directed towards altering social, environmental, political and economic conditions to recover their impact on populations and individual health (Territory, Wales, Territory, Australia, & Australia, 2009). Health promotion is the process of allowing people to

In this event the more systematic and Scientific approach used for educating people about the health promotion. According to previous studies revealed that who working in health education and promotion of education by mean of their experiences during employment (Modolo, & Mamon, 2001).
2. Health promotion development and Golden Era (1974-1994)
Following events took place during this era i.e. why it is called Golden Era:
• According to O’Neil, Dupere and Rootman, 2007 in the book of “Health Promotion in Canada” explained that, there was International Development in mid 70s.
• In 1974, Lalonde report released, which was the first authorised government report of policy that documented the beginning of an original era in public health, (Terris, 1984). In this report the first time four elements of Health was proposed which is now called as “determinants of health”: (a) Human biology, (b) Health Services, (c) Personal Lifestyle and (d) the Environment.
• Alma- Ata Conference, which comprehensive version of the Lalonde report in some extent (O’Neil, Dupere and Rootman,

The Population Health Era (1994-2007)
According to O’Neil, Dupere and Rootman, 2007 in the book of “Health Promotion in Canada” discussed the following important events during this era
• Governmental financial support for health promotion started in Canada and worldwide
• Population in Canada increased and Population Health Promotion model builded.

4. The Population Health promotional Era (since 2007)
• National and International developments regarding Health Promotion were the important events during this era (O’Neil, Dupere and Rootman, 2007).

Population Health Promotion Model
Population Health Promotion (PHP) model enlightens the association between population health and health promotion. This model recognizes how population health approach can be executed from the choice of health determinants by the help of health promotion strategies. The full cube comprises 12 determinants of health, followed by the 5 strategies for health promotion on the side and on the top of the cube there are the levels of intervention. The front of the cube outlines the social determinants of health (Hamilton, & Bhatti, 1996)

Ottawa Charter
In the Ottawa Charter health promotion exploits :
• build healthy public