Harley Davidson Strengths And Weaknesses

Harley Davidson is a company with many strengths. The first strength that they have is a strong loyal customer base. It is important to have loyal customers because they continue to come back and purchase more products, thus making more profit for the company. Harley Davidson’s second strength is that they wide product range keeping consumers interested and wanting to return. Having a wide product range gives the customer an opportunity to find a bike that suits them best. If the company were to have a small product line it would not only limit the customer’s ability to find a bike that fits them, but if they were to not like the bike they chose, they might have to find a different company that supplies a bike they would like. So all-in-all,

Harley’s fourth strength is that they have a strong brand equity. Brand equity is the value of a company that is calculated through the brand’s popularity. Having a strong brand equity is great, because it means that the company is in good standing. The company’s fifth strength is that they have a strong brand loyalty. Brand loyalty occurs when a customer repeatedly buy products from the company, even though they could bring their business someplace else. This is especially importantly for Harley Davidson because customers that have experience with the company are more likely to purchase new products that are released. Having brand loyalty also creates an image to prospect customers that it must be a good company if people are continuously buying its products. Harley’s sixth and last strength is that their products are incredibly durable. Because their products are so well made, they last a long time. Customers want to buy a product that is well built, so they don’t have to buy a new one. Since Harley Davidson has this strength, they attract more

The bike company has three manufacturing plants. This might not seem like a weakness but Harley Davidson does not just sell to the United States, but the entire world. Therefore having only three manufacturing plants limits the amount of bikes they can produce to satisfy weakness to such a big company. Most of Harley Davidson’s sales are generated from the United States. There is little to no revenue recorded from other parts of the world. The second weakness that they have is the expensiveness of the products. Since there is a limit on how much the company can grow in solely the US market, they should definitely focus on expanding globally. Compared to other brands, Harley’s prices tend to range higher. This is a weakness because it limits the amount of people that can afford one. The third and final weakness of the company is that the people that buy these bikes are limited to a small age demographic. This demographic would be people over forty five years old. Now the problem with this is that the people that buy these bikes are getting older and starting to die off. The bikers are not being replaced by younger people. A Harley Davidson may not be as attractive to younger people as may a Ducati or some other sort of motorbike. The company’s product line is not diverse enough to advertise to customers of the younger