Hand Painted Kalamkari Case Analysis

1494 Words3 Pages
bulb-icon

Recommended: Sri lankan fashion history

MARKETING STRATEGIES Mr. Srinivasulu Reddy has State Government Exhibitions as a platform to sell his goods. He follows a like minded strategy as designers to drop his card in the customers bags .As far as the local market is considered, he has his auto people to drop his customers directly to his house. The sheds also has a market to sell. He even contacts his customers via whatsapp, he has currently 50 members as his customers on whatsapp. As compared to other markets, exhibitions seem to be more profitable to him. Mr. Ramchandriah Gurupachetty, son of Jonalagada Laxmaya wanted to setup a commission in Srikalahasti as there were many favourable conditions which were suitable, like …show more content…

These stores can be divided into two categories. Ones that had in house production units and ones that sourced from individual artisans or other units. STORES VISITED OBSERVATIONS Fabindia Type of Production: Sourced from artisan units. Type of Designs: Traditional Type of Products: hand bags, clutches, stoles, dupattas, kurtas. Price Range: Rs. 1000 – Rs. 5000 Target Customers: women aged 20 and above Creative Bee Type of Production: In house production unit Type of designs: Experimental and off beat as well as traditional Type of Products: Indo western clothing, kurtas, dupattas, sarees, stoles, yardage Price Range: Rs. 1500 – Rs. 25,000 Target Customers: women aged 20 and above Dwaraka creations Type of Production: In house production unit Type of designs: Very Traditional Type of Products: Indo western clothing, kurtas, dupattas, sarees, stoles. Price Range: Rs. 250 – Rs. 15,000 Target Customers: women aged 20 and above 95 …show more content…

The contemporary women who love art, tradition and wish to showcase their aesthetic sense choose Kalamkari sarees. The Indian fashion designers have worked long and hard to revive this art and create an International demand. There are only 3-4 families that individually practice Kalamkari in the state of Andhra Pradesh. Designs now The motifs seen today are mostly related to nature, birds, animals and leaves interlacing through the width of the fabric. ‘Tree of Life’ and peacocks are most common. The most recent trend is that of wearing mythological figures on dupattas and sarees. Earlier it was considered disrespectful to make mythological figures on clothing. The colours used today are much brighter which indicates they may not necessarily be natural. This change is seen mostly in the mass produced kalamkaris and not those made Neeta Lulla dresses her brides in 'Kalamkari' A legend in the fashion world, a magician in bridal trousseau, designer Neeta Lullain her 20 years of design career has always kept the quotient of royalty high in her creations with strokes of simplicity and

Show More
Related

  • Kwakiutl Tribal Mask of the Pacific Northwest

    1100 Words  | 3 Pages

    In conclusion the Kwakiutl tribe is steadfast in tradition and culture. The works of the Kwakiutl artists and the leaders of the religious ceremonies are most certainly working hand in hand carrying on traditions past on from earlier generations. The Kwakiutl artisans have mastered the art of making ceremonial masks and these masks will continue to play an intricate role in the lives and living of the villagers for years to come.

    Read More

  • Italian Centre Shop Swot Analysis

    434 Words  | 1 Pages

    The Italian Centre Shop shows many attributes as for how they are able to build on their strengths. This in the end helps a company to expand and grow further to improve their internal performance and as well by gaining more consumers (Kerin, et al., 2015). Firstly, the company’s main strength relies on the location of the different branches, being placed strategically so it is easier to bring in more consumers as well as being easily accessible for people around those areas. Two of the three locations in Edmonton are situated beside shopping centers, Southgate mall and West Edmonton mall, which in the West end is the most popular attraction of the city. The third branch is located in North Edmonton which is known for the heart of “Little Italy”(Spinelli, 2016). Secondly, the Italian Centre Shop sells a variety of merchandise and different cuisine from all around the world, the main place being Italy and others which include: Spain, Romania, Portugal, Ukraine and Poland (Spinelli, 2016). This helps to expand the company’s target market while still keeping

    Read More

  • Analysis Of Anne Meneley's Tournament Of Values

    904 Words  | 2 Pages

    In “The Meaning of Adornment,” a sub-chapter within “Distinction and Display in the Visiting Scene,” Meneley explains how important adornment (fashion) is for Zabidi women. The women made sure that they publicly dress too impressed because they know that their families and themselves will be judged (Meneley 1996: 109). Zabidi women become the active participators when they dress appropriately to their culture to ensure their families’

    Read More

  • Home Depot Essay

    1593 Words  | 4 Pages

    | |stores serve three primary customer groups: do-it-yourself customers who are completing projects themselves, |

    Read More

  • Personal Narrative: My Experience At The Pike Place Market

    822 Words  | 2 Pages

    Each floor I stopped at had a variety of stores. From eery-looking stores selling Halloween and magic merchandise to a magazine shop selling vintage Playboys and Time magazines from the 40s, to a saloon that invited customers, every corner filled up with something worth staring at or dropping my jaw on. Tibetan artefacts, leather bags, indie artist studios, thrift shops, liquor stores, stationary, carpentry shops, jewellery stores, clothing like t-shirts, hats, ties, and belts, pet care, human care, hair styles, Seattle mementoes, and thousands of other little and large shops lit up as customers

    Read More

  • Walmart And Publix Compare Contrast

    760 Words  | 2 Pages

    Another item to consider between the two stores is the quality of the products being offered.

    Read More

  • Influences in the Fashion Choices of Women in the 1920's and 30's

    2834 Words  | 6 Pages

    However, how about young women in 1920s and 1930s? After World War I (WWI), women’s social identity rises up. Since after WWI, economic recession was happened in Europe. There were lots of countries in Europe facing serious economic problems; thus its make women also need go out to work maintain the livelihoods. More and more women were forced to work, therefore as a result, the clothes ought to be more necessity than fashion, which were, convince to their new activity. In view of that after WWI, Edwardian era (figure 1,2) and hyperbolic hairstyle weren’t the daily dress for women anymore. S...

    Read More

  • Specialty Retail Industry

    1805 Words  | 4 Pages

    However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners. These small retail outlets -- shoe stores, food stores or book stores -- have become the bedrock of downtown and urban redevelopment across the country.

    Read More

  • A 1920s Woman

    2068 Words  | 5 Pages

    The Chronicle of Western Fashion: From Ancient times to the Present Day.

    Read More

  • Haute Couture Influences Ready-to-wear

    1898 Words  | 4 Pages

    Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

    Read More

  • Shopping Orientation Case Study

    1283 Words  | 3 Pages

    Classification of retail stores have corresponded in many procedures, and over the years, the retail stores have changed to correspond to the fluctuating

    Read More

  • Personal Marketing In Business-To-Business Marketing

    1191 Words  | 3 Pages

    The positive impact of exhibiting at a trade show isn’t confined just to the event, as 87 percent of attendees will pass along some of the information they obtained at the show, and 64 percent will tell at least six other people about it. From a sales perspective, shows can also be highly cost-effective — it costs 22 percent less to contact a potential buyer at a show than through traditional field sales calls or cold calling (Leybovich 2012).

    Read More

  • Analysis Of A Natural History Museum

    1790 Words  | 4 Pages

    Their money not only funds the implementation of the exhibition, but it also funds every aspect that goes along with it such as what is represented, omitted, how descriptions/backgrounds are worded, where the items of the exhibition are placed, lighting/ lack thereof, and the size of the the room. All of these details which might seem minor at first, make a huge impact in the way the viewer takes in the information and in turn, the way he/she ends up viewing the culture/ animal, gem, etc. that they have learned about. Furthermore, these same stakeholders are the ones that directly or indirectly hire the people that are going to be in charge of bringing to life those “minor details” so the wealthiest stakeholders are able to hire the best of the best to make sure their vision is accurately represented in the exhibit. Because of these two major factors, the people with the most money are the ones that are most privileged since an exhibit cannot be constructed without

    Read More

  • Fashion In The 21st Century Essay

    747 Words  | 2 Pages

    As a matter of fact, a sofa with all the electronics needs from phone-net surfing is a dream come true for many fashion gadget lovers out there. Nevertheless, taking a bird’s eye on trends of fashion in Pakistan in the 21st century, we come to know that not only fashion industry is growing day by day but also people of every age group are tremendously attracting towards itand especially women are more influencing by dint of it. Interestingly so, people are now more conscious what to wear in conferences, parties, religious festivals, birthday and marriage ceremonies and Valentine’s Day. Womenare increasingly attracted towards embroiderkurta with jeans, trousers, tight half sleeve and sleeveless shirts with Capri trousers have also been adopted by them.It is worn with different sleeve length, shirt length, necklines and different types of shalwars like patiala shalwar, churidar pajama,kurtas and Maxis dress is very in these days and it is the best dress for young girls. Khaddi has given lot of range to its customers. Fabia dress, Mayla shoes, felicity bracelet, Sara bag and stylish hijab are very common. As far as men fashion is concerned, the plum poly silk kurta is getting much attention. The men can choose between many styles but this style is the must for the men who want to look decent yet trendy

    Read More

  • Youth And Fashion Essay

    1096 Words  | 3 Pages

    To live in style with fashion is mostly preferred by college going youngsters who are the main follower of fashion. Fashion is related with all age of people either male or female in different manners. Mostly girls fashion is too much trendy and advance then any others. Fashion is not only limited to dressing style but it includes all other different aspects of life like the house they live in, what they eat, what kind of work they prefer to do for their time pass and many more. In our country, source of fashion is generally the glamorous and entertainment industry where every week a new style of dressing, makeup and hairstyle is introduced. Some of the people have registered their name for introducing the new trend of fashion in the glamorous world. These are Manish Malhotra, Ritu Kumar, Tarun Tahiliani, Ritu Beri, Sabhya Sachi and many

    Read More

More about Hand Painted Kalamkari Case Analysis

Open Document