Haig's Chocolate Industry Essay

The annual revenue of Australia’s confectionery industry is estimated around AUD 1 billion. While the speciality-chocolate industry is expected to grow by 2.7% over the next five years, overall the Chocolate and Confectionery Manufacturing industry in Australia has remained resilient despite unfavourable economic conditions, with an anticipated annual growth rate of 2.4% till 2016. The major players in the speciality chocolate industry are Chocolateria San Churro Limited and MB Australia 2000 Pty Ltd.

Products available at Haigh's Chocolates

Haigh's is Australia's oldest speciality-chocolate maker and offers a large collection of chocolates, including boxed chocolates, loose chocolates, gift collections, Easter chocolates, among others. Initially sold during intermissions in theatres, Haigh's was severely affected by the advent of

In view of enhancing customer experience, chocolate tasting, gift wrapping and personalised attention are part of the service provided at Haigh's stores.

Suppliers of Haigh's Chocolates

Due to the unavailability of a viable cocoa growing industry in Australia, Haigh's is obliged to import premium-priced raw high-quality cocoa bean.

With the absence of a viable cocoa growing industry in Australia, premium priced, raw high-quality cocoa beans around the world including South America, Africa and the Pacific is therefore imported. However the roast and blend procedures are com-pleted locally, thereby ensuring the high-quality chocolate production.

The CEO Alister Haigh stated that the strong Australian dollar has made it cheaper to source cocoa and packaging from countries such as Italy, France and China.

Notwithstanding the above, ingredients such as sugar, milk powder, dried fruit and nuts from within Australia are sourced from Australian